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Diageo’s Learning for Life hospitality programme takes virtual turn

Published:  13 May, 2020

Diageo’s Learning for Life hospitality skills programme has created a Virtual Hospitality Academy, aimed at bar and restaurant staff seeking to develop their “key skills” in the sector during the pandemic.

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Gin revival vs survival

Published:  29 April, 2020

The current health crisis will hit the maturing gin market hard at time when competition is at its peak with buyers rationalising ranges and it may be only the very strongest that will survive, says Jo Gilbert.

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Diageo GB funds drinks information line

Published:  22 March, 2020

Diageo has today launched an information phone line that will be available to support licensed business owners who want to access the commercial measures announced by the government. 

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Diageo slashes 2020 expectations in wake of global volatility linked to coronavirus

Published:  30 January, 2020

Spirits giant Diageo has cut its sales expectations in global markets for the coming year, with the likelihood that the recent viral outbreak in China could further impact sales in 2020.

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Diageo Reserve hits the road for UK studios tour

Published:  20 January, 2020

Diageo is preparing to get bartenders revved up ahead of its annual World Class cocktail-making competition with a UK-wide ‘training tour’.

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Diageo buys Tipplesworth to drive cocktails ‘on tap’ growth

Published:  03 December, 2019

Diageo has acquired pre-mix cocktail specialist Tipplesworth for an undisclosed sum.

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Diageo launches ‘AI selector’ to help people find their perfect single malt

Published:  28 November, 2019

Diageo has launched a digital experience that uses Artificial Intelligence (AI) and Machine Learning (ML) technologies in a bid to help people to find their perfect single malt Scotch whisky based on their preferences for certain flavours.

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Last-minute offer halts strike action at Diageo

Published:  18 September, 2019

Proposed strike action by workers at Diageo facilities in Scotland has been called off after management and unions reached a last-minute settlement.

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Underage drinking in decline

Published:  13 August, 2019

Underage drinking has fallen in two-thirds of countries where statistics are available, according to a new report.

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Diageo signs up premium Cuban rum

Published:  13 August, 2019

Diageo has formed a 50/50 joint venture with Corporación Cuba Ron which gives it exclusive global distribution rights to Cuban rum brand Santiago de Cuba.

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Diageo takes majority stake in Seedlip

Published:  07 August, 2019

Diageo has acquired a “significant majority shareholding” in Seedlip, the no-alcohol brand.

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Johnnie Walker master blender awarded OBE

Published:  10 June, 2019

Dr Jim Beveridge, Johnnie Walker’s master blender, has been awarded an OBE for his outstanding service to the Scotch whisky industry.

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Diageo reveals GB World Class finalists

Published:  31 May, 2019

Diageo Reserve has revealed the names of the 20 British bartenders who will compete for its GB World Class bartender of the year 2019 award.

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Diageo identifies £5.2bn growth opportunity for UK drinks industry

Published:  23 April, 2019

Diageo has identified a 12% growth opportunity, translating to £5.2 billion, for the UK alcohol industry over the next three years.

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UK’s top 100 bartenders announced

Published:  11 April, 2019

Diageo Reserve has announced its 2019 World Class Top 100 bartenders, putting the spotlight on the best and brightest of the UK bar world.

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Diageo announces fully paid 26-week equal parental leave for all UK employees

Published:  03 April, 2019

Diageo UK has announced it will allow men and women 52 weeks parental leave, with the first 26-weeks fully paid.

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Diageo World Class strips out semi-finals for “streamlined” admissions

Published:  15 March, 2019

Diageo Reserve has taken out several steps in the admissions process for its World Class bartender competition, promising to make it easier than ever for up and coming talent to apply.

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Diageo sponsors initiative to support female creatives returning to work

Published:  07 February, 2019

Diageo has been revealed as the exclusive sponsor for the Creative Equals ‘Returners’ scheme - #CreativeComeback.

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Diageo targets new Scotch fans with voice-activated tech

Published:  18 December, 2018

The traditional world of Scotch whisky and Amazon’s voice-activated Alexa system are due to collide this Christmas.

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Diageo creates new sustainability leadership roles

Published:  30 November, 2018

Diageo has created two new leadership roles in sustainability to demonstrates its commitment to society and the environment.

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