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Underage drinking in decline

Published:  13 August, 2019

Underage drinking has fallen in two-thirds of countries where statistics are available, according to a new report.

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Diageo signs up premium Cuban rum

Published:  13 August, 2019

Diageo has formed a 50/50 joint venture with Corporación Cuba Ron which gives it exclusive global distribution rights to Cuban rum brand Santiago de Cuba.

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Diageo takes majority stake in Seedlip

Published:  07 August, 2019

Diageo has acquired a “significant majority shareholding” in Seedlip, the no-alcohol brand.

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Johnnie Walker master blender awarded OBE

Published:  10 June, 2019

Dr Jim Beveridge, Johnnie Walker’s master blender, has been awarded an OBE for his outstanding service to the Scotch whisky industry.

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Diageo reveals GB World Class finalists

Published:  31 May, 2019

Diageo Reserve has revealed the names of the 20 British bartenders who will compete for its GB World Class bartender of the year 2019 award.

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Diageo identifies £5.2bn growth opportunity for UK drinks industry

Published:  23 April, 2019

Diageo has identified a 12% growth opportunity, translating to £5.2 billion, for the UK alcohol industry over the next three years.

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UK’s top 100 bartenders announced

Published:  11 April, 2019

Diageo Reserve has announced its 2019 World Class Top 100 bartenders, putting the spotlight on the best and brightest of the UK bar world.

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Diageo announces fully paid 26-week equal parental leave for all UK employees

Published:  03 April, 2019

Diageo UK has announced it will allow men and women 52 weeks parental leave, with the first 26-weeks fully paid.

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Diageo World Class strips out semi-finals for “streamlined” admissions

Published:  15 March, 2019

Diageo Reserve has taken out several steps in the admissions process for its World Class bartender competition, promising to make it easier than ever for up and coming talent to apply.

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Diageo sponsors initiative to support female creatives returning to work

Published:  07 February, 2019

Diageo has been revealed as the exclusive sponsor for the Creative Equals ‘Returners’ scheme - #CreativeComeback.

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Diageo targets new Scotch fans with voice-activated tech

Published:  18 December, 2018

The traditional world of Scotch whisky and Amazon’s voice-activated Alexa system are due to collide this Christmas.

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Diageo creates new sustainability leadership roles

Published:  30 November, 2018

Diageo has created two new leadership roles in sustainability to demonstrates its commitment to society and the environment.

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Diageo sells 19 brands to Sazerac

Published:  12 November, 2018

Diageo has agreed to sell 19 brands to Sazerac, the US distiller, for $550 million.

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Haig Club aims to shatter whisky myths with new push

Published:  23 October, 2018

Diageo’s Haig Club aims to shatter whisky drinking myths in a new print ad campaign featuring David Beckham.

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Diageo training programme returns for third year

Published:  01 October, 2018

Diageo is launching its Learning for Life programme in London this week for the third year running to help train the next generation of bartenders.

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Beer and pink gin help fuel rise in Diageo GB Sales

Published:  26 July, 2018

Diageo has seen its annual GB sales rise by 8% helped by its core gin and beer offering and ‘innovative’ NPD including pink gin.

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Diageo backs new gin flavour guide

Published:  08 June, 2018

Industry body The Gin Guild has proposed a new initiative to end consumer confusion over the flavour properties of different kinds of gin.

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Justerini & Brooks reclaims UK distribution of J&B Rare whisky

Published:  02 May, 2018

Justerini & Brooks has reclaimed the exclusive UK distribution of its house whisky - J&B Rare, after a 21 year gap.

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Diageo earmarks £150m for investment in its Scotch whisky experience

Published:  17 April, 2018

Diageo has announced it will invest £150 million in its Scotch whisky experience across the next three years.

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Diageo acquires German aperitif Belsazar from Distill Ventures

Published:  15 March, 2018

Diageo has acquired premium aperitif Belsazar from Germany’s Black Forest for an undisclosed sum.

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