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Vodka's wild ride

Published:  29 June, 2022

The corporate world is very fond of quoting an old adage: “Commerce hates noise.” Yet vodka brands cannot hide from the upheaval caused by Ukraine, rising inflation and post-pandemic behavioural shifts. With the political, economic, and social environment in a state of realignment, spirit brands have been presented with a unique set of opportunities, and threats, in 2022.


NabLab: Europe’s first no & low alcohol trade fair announced for 2023

Published:  27 May, 2022

Drinks platform NabLab has recently announced that it will host the first major European trade event dedicated to no and low alcohol beverages.


Diageo urges drinkers to ‘Know When to Stop’ at Christmas

Published:  19 November, 2021

Smirnoff and Johnnie Walker maker Diageo has launched a new global responsible drinking campaign aimed at urging people to know when to say enough’s enough this Christmas.


Diageo reports 8.3% jump in sales

Published:  29 July, 2021

Diageo has reported an 8.3% jump in sales to £12.7bn with strong organic growth offset by an adverse foreign exchange impact in the year to 30 June 2021.


Drinks giants back startup incubator scheme for black-owned FMCG brands

Published:  16 February, 2021

Pernod Ricard and Diageo have backed a new not-for-profit innovation accelerator founded to drive growth of black-owned brands within FMCG.


Drinking in the new sustainability

Published:  11 January, 2021

A critical mass of smaller, sustainability-focused players is helping the wine and spirits industries reach new levels of innovation and accountability, writes Jo Gilbert 


Diageo introduces health warnings on labels

Published:  16 December, 2020

Diageo has announced that it will introduce a health warning on Smirnoff, Gordon’s Pink, Baileys and Captain Morgan labels in the UK from early 2021.


Diageo launches ambitious ten-year sustainability plan

Published:  23 November, 2020

Global drinks giant Diageo has launched a new ten-year sustainability action plan featuring a range of goals involving environment issues, diversity and inclusion, and moderate drinking initiatives.


Diageo recognised in Dow Jones World Sustainability Index 2020

Published:  17 November, 2020

Diageo has been recognised in the Dow Jones World Sustainability Index 2020 for the third consecutive year.  


Diageo pivots Learning for Life to pandemic support

Published:  04 November, 2020

Diageo has repurposed its Learning for Life training programme to help support the on-trade through the ongoing Covid-19 crisis.


Robust retail demand reverses fortunes at Diageo

Published:  29 September, 2020

Drinks giant Diageo has revealed that its outlook for the first half of the fiscal year 2021 has “improved since the year-end”, reversing a moribund earlier forecast for a year that has been rocked by Covid-19.


Aviation Gin takes off with Diageo in $610m deal

Published:  18 August, 2020

Hollywood actor Ryan Reynolds’ Aviation Gin brand has landed a mega-deal with drinks giant Diageo, which has been acquired via parent company Davos Brands.


Diageo GB’s full year results reveal impact of on-trade closure

Published:  04 August, 2020

Diageo’s full year results reveal a 47% fall in operating profits globally as a result of the pandemic, with net sales of spirits down 8% globally, and a 4% dip in the UK.


Diageo claims first with ‘paper’ spirits bottle as part of new sustainability venture

Published:  13 July, 2020

Diageo has announced that it has created what it claims to be the world’s first 100% plastic free paper-based spirits bottle.


Diageo launches $100m on-trade recovery fund

Published:  24 June, 2020

Diageo has unveiled a new global programme to support pubs and bars to welcome customers back and recover following the Covid-19 pandemic. 


Diageo’s Learning for Life hospitality programme takes virtual turn

Published:  13 May, 2020

Diageo’s Learning for Life hospitality skills programme has created a Virtual Hospitality Academy, aimed at bar and restaurant staff seeking to develop their “key skills” in the sector during the pandemic.


Gin revival vs survival

Published:  29 April, 2020

The current health crisis will hit the maturing gin market hard at time when competition is at its peak with buyers rationalising ranges and it may be only the very strongest that will survive, says Jo Gilbert.


Diageo GB funds drinks information line

Published:  22 March, 2020

Diageo has today launched an information phone line that will be available to support licensed business owners who want to access the commercial measures announced by the government. 


Diageo slashes 2020 expectations in wake of global volatility linked to coronavirus

Published:  30 January, 2020

Spirits giant Diageo has cut its sales expectations in global markets for the coming year, with the likelihood that the recent viral outbreak in China could further impact sales in 2020.


Diageo Reserve hits the road for UK studios tour

Published:  20 January, 2020

Diageo is preparing to get bartenders revved up ahead of its annual World Class cocktail-making competition with a UK-wide ‘training tour’.