Diageo is rolling out its Parrot Bay 'freeze and squeeze' frozen cocktail range across Europe with the support of a £2.1 million marketing campaign.
Read more...Diageo has appointed Matt Bream as category development manager of its Percy Fox & Co wine business.
Read more...Diageo has launched the first of several new expressions of Talisker.
Read more...Diageo is to launch a cucumber-flavoured gin under the Gordon's brand.
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Diageo's UK chief Andrew Cowan tells Gemma McKenna why understanding consumers, customer partnerships and driving innovation are all vital to its success
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Diageo is encouraging bartenders to add their own botanicals to its Tanqueray No Ten gin brand in order to create a unique infusion to serve with tonic.
Read more...Diageo is to bring back Tanqueray Malacca gin.
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Diageo-owned Captain Morgan has reached a landmark 10 million cases sold, becoming only the sixth premium spirit to sell 10 million cases globally.
Read more...The measures proposed by government under its alcohol consultation have polarised opinion within the drinks trade, with the main trade body and producers condemning minimum pricing, while some in the on-trade and smaller merchants believe it is a good idea.
Read more...Online Amazon-style wholesaler Ooberstock has bumped up its portfolio with brands from Diageo, and UK cider company the C&C Group.
Read more...Stricter rules governing how images of under 25s are used in alcohol marketing, new guidelines on promoting lower strength drinks and closer ties with the Advertising Standards Authority are all key facets of the Portman Group's revised code of practice.
Read more...Bell's Scotch whisky has released limited edition Help for Heroes bottles in an effort to raise £1 million for the charity.
Read more...Drinks distributor and manufacturer Blavod has grown its UK sales by 23% and has a new focus following its £1.2 million refinancing deal.
Read more...Diageo has announced a £7 million marketing boost for its Smirnoff vodka brand.
Read more...Smirnoff has launched multimedia campaign World's Best Drinks, in a bid to inspire consumers to experience new tastes across the vodka category.
Read more...KWV is looking to re-invent itself in the UK with a new strategy centred on working through Manchester-based wine agency Myliko Wines.
Read more...Diageo GB is investing £2.2 million in Captain Morgan's Spiced rum's biggest marketing campaign to date which will feature its first TV ad.
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Blossom Hill is investing £2.2 million in its largest media campaign to date, in order to focus on taste rather than price...
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Pernod Ricard's annual results show its best growth since the financial crisis began - up 8% - although UK sales tumbled by 4%.
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Diageo's net sales in Great Britain fell 2% in the past year as the group reduced its promotional activities, but emerging...
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