Health body urges Premier League to look beyond booze brands for sponsors

The Alcohol Health Alliance is today calling on the Premier League to follow the lead of sporting organisations in France and look outside the alcohol industry for future high profile sponsorship deals.

Diageo puts innovation 'at the heart' of its UK commercial strategy

Diageo is stepping up its commitment to innovation as part of a commercial strategy that will see levels of npd boosted across its drinks portfolio. 

Diageo adds bottled beer to Guinness

Final call for bartenders to enter Diageo Reserve World Class 2015 competition in the UK

Diageo is searching nationwide for the best British bartender to represent the UK in Diageo's Reserve World Class 2015 bartending competition in South Africa later this year.

Diageo to provide calorie labelling on all beers, wines and spirits

Diageo is to provide on-pack calorie advice on typical servings across its spirits, beers and wine, it announced today. 

Diageo completes Don Julio Tequila acquisition

Last week Diageo completed the full acquisition and control over Tequila Don Julio from Jose Cuervo in exchange for Bushmills Irish whiskey brand.

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Diageo is launching a 'smart bottle' that will enable it to send personalised marketing message to its consumers after purchase.

Diageo harnesses mobile technology with new 'smart' whisky bottle

Diageo is launching a 'smart bottle' that will enable it to send personalised marketing message to its consumers after purchase.

Cîroc vodka is first alcohol brand to launch Instagram advertisements

C&icircroc vodka is set to be the first alcohol brand to launch paid for advertising on Instagram, as it kicks off a six week campaign today.

Diageo's Johnnie Walker unveils limited edition whisky to coincide with Chinese New Year

Diageo's John Walker & Sons King George V whisky has released an art deco inspired limited edition pack in time for Chinese New Year.

Diageo appoints new digital and e-commerce general manager

Marco Preda has been appointed to the newly created role of general manager, digital and e-commerce, Europe at Diageo.

Diageo sales hit by currency and 'challenging' trading environment

Diageo's half-yearly sales were hit by currency and the "challenging" trading environment as organic net sales fell 0.1% and volumes 1.9%.

Diageo puts pressure on suppliers by extending payment terms to 90 days

Diageo has written to suppliers to warn them it will now take up to three months to pay its bills.

Diageo exposed for extending supplier payment terms to 90 days

Diageo is the latest high profile supplier to be exposed by the national media for trying to exert what has been seen as overt pressure on its suppliers.

John Hearn joins Enotria as off-trade commercial director

Former Diageo Percy Fox global commercial director John Hearn is to become off-trade commercial director at Enotria.

Jeremy Rockett new MD for Marblehead

Former longstanding Gonzalez Byass marketing chief Jeremy Rockett has been appointed the new managing director of Marblehead - the brand development arm of Quintessential Brands.

Scotch whisky losing ground to other spirits, says Rabobank

Scotch whisky is losing market share to more innovative spirits categories, Rabobank has warned.

Diageo signs distribution agreements with Marblehead and Catalyst Brands

Diageo has signed two separate agreements with spirits brand distributor Marblehead and brand agency, Catalyst Brands, to distribute five of its smaller brands throughout Great Britain.

Diageo's World Class Bartender of the Year search begins with bartender semi-finals

Fifty of the UK's top bartenders have been selected to take part in the semi-finals of Diageo's competition to find the best bar talent as part of its Reserve World Class 2015 competition.

Spanish glass manufacturer Vidrala to buy Encirc business

Spanish glass manufacturer Vidrala is expected to purchase Encirc - the former Quinn Glass business - in a deal worth up to €400 million.