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Justerini & Brooks signs distribution deal with Bodegas Tradición

Published:  03 December, 2019

Justerini & Brooks has signed a distribution deal with sherry producer Bodegas Tradición .

The deal, which takes place with immediate effect, includes the fine wine and spirits merchant becoming the exclusive distributor of the boutique sherry portfolio to the premium on- and off-trade.

The Tradición range, which focuses on very old casks that have not been chill filtered, blended, stabilized, clarified, sweetened or seen the addition of caramel or colour, comprises a Fino, Amontillado VORS (30 Years), Oloroso VORS (30 Years), Palo Cortado VORS (30 Years) and Cream and Pedro Ximenez VOS (20 Years).

The portfolio was “truly genre-defining examples of complex, exquisitely balanced old sherries, a million miles away from the high production, minimally aged bottlings so often seen on supermarket shelves”, said Justerini & Brooks’ Spain buyer Mark Dearing.

“To work with such beautiful wines and fly the flag for sherry as a truly wonderful and underappreciated category of fine wine is a real privilege,” he said.

Bodegas Tradición said it was “delighted to have found the best possible partner for our brand and products in the UK”.

“Justerini & Brooks share our commitment to quality and we believe in their ability to position sherry rightfully as one of the great wines of the world,” said Lorenzo Garcia-Iglesias, GM of the estate.