Prowein turns 25

By Harpers Editorial

Published: 13 March, 2019

An anchor point in the calendar of the wine industry, the industry is busy gearing up for this year’s Prowein, a special 25th anniversary edition of the wine and spirits trade fair.

With the trade not letting concern over the looming prospect of Brexit dampen its voracious appetite for a grand show, this year’s event is expected to feature in the region of 7,000 exhibitors from 60 countries around the world, with all relevant winegrowing regions represented, as well as nearly 400 spirits producers.

A total of 60,000 trade visitors from 130 nations are expected to attend, with major import nations, such as the US, GB, Scandinavia and the Benelux countries topping the visitors’ list, although the fair’s appeal is “just as significant on global growth markets”, featuring visitors from eastern Europe and Asia.

Pitched as a platform for networking, Prowein, which this year takes place from March 17-19 in Düsseldorf, promises a range of offerings that “no other wine trade fair can match”.

Fair organiser Messe Düsseldorf said: “From the very beginning, the trade fair has focused on an intensive work environment with personal business contacts. With this clear focus, Prowein has gained the confidence of more and more members of the industry.

“Prowein makes it easy for visitors thanks to the perfectly organised layout of the halls. The circular arrangement guarantees short distances and means that exhibitors can welcome relaxed customers.”.

Prowein 2020 will take place from March 15-17 in Düsseldorf.

Mingers is new boss

Messe Düsseldorf last month appointed Bastian Mingers as the new director of the fair, effective from April 1.

The appointment of Mingers, who will also assume the role of global head for wine and spirits, follows the promotion of current Prowein director Marius Berlemann to the position of general manager of Messe Düsseldorf Shanghai, with project and HR responsibility for the entire Messe Düsseldorf portfolio in China.

Already familiar with the ProWein team, having worked as a senior project manager there from 2011 to 2015, Mingers brought a “long and broad range of experience in managing complex projects, as well as in strategic development and implementation,” to the table.

In his new role Mingers will report directly to the executive director and Messe Düsseldorf board member Michael Degen.

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