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Naked partners with Garçon to launch ‘customer-acquisition’ initiative

Published:  10 January, 2019

Naked Wines has joined forces with Garçon Wines to launch a customer-acquisition initiative.

The initiative will give selected Naked Wines’ Angels the opportunity to gift a friend with a Garçon Wines flat wine bottle delivered through the letterbox in a bespoke postal box.

The partnership would help Naked Wines “further build” its UK customer base by introducing its wines in Garçon’s bottles to customers new to the flat bottles, said Naked Wines. 

“With Garçon's letterbox-friendly bottles, we can now offer our customers a new way to send gifts and introduce their friends to Naked with a bottle direct to their doormat”, said Laura Rosenberger, chief operating officer, Naked Wines.

Naked Wine was the “ideal partner” for Garçon to help the business further grow the adoption of its concept in the UK, said co- founder, Santiago Navarro.

“ We believe this is the next step up from the immensely successful voucher campaigns Naked has run to date. We will also hopefully help grow the gifting side of their business through a seamless, quality offering. Furthermore, we feel that our eco wine bottles will make for a perfect fit with the caring, sustainability values of Naked Wines’ Angel community.”

Part of Majestic Wine, Naked Wines’ online, direct-to-consumer business launched in 2008.