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Fortnum & Mason adds ‘sparkling tea akin to sparkling wine' to its menu

Published:  07 August, 2018

Fortnum & Mason has unveiled a ‘sparkling tea’ range positioned as an alternative to sparkling wine.

The certified organic Copenhagen Sparkling Tea collection comprises alcoholic and non-alcoholic bubbles made using a white wine base for the alcoholic version and grape juice for the non-alcoholic fizz, with both infused with teas in several different flushes to create a “completely unique tipple”.

Available now, the newcomer comprises two alcoholic variants; Green - a 5% ABV green tea, lemongrass and white tea blend, and Red – a 4% ABV hibiscus, white and black tea blend (rrp: £18). The trio is completed with a non-alcoholic Blue variant, which contains jasmine, Darjeeling and white tea (rrp: £16).

"Challenging and renewing the world of gastronomy", the bubbles provided a perfect alternative sparkling drink to toast any special occasion, said Fortnum & Mason, adding each bottle delivered a unique length and taste, featuring notes ranging from deep berries to fresh herbs and honeysuckle.

“The range offers the same complexity as wine, using several different tea and infusion combinations, up to 13 varieties per bottle, to mirror the effect usually created by grapes and fermentation,” it said.

Created by Copenhagen Sparkling Tea Company, a boutique company based in Denmark, each recipe is crafted by hand, creating small production runs using teas from Danish tea merchants who source ingredients from across the globe.

The launch forms part of Fortnum’s strategy to focus on innovation and low-alcohol alternatives, which has in the past year included the launch of alcohol-free hampers and a range of alcohol-free products for Christmas.