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New drinks distributor to challenge 'traditional norms'

Promoting its streamlined portfolio approach and flexible service model, Chimera Brand Development aims to upend distributor norms by offering bespoke support for high-quality, independently owned drinks brands.

“Recognising that the traditional distributor model needs rethinking, Chimera knows that one model does not fit all. The approach is to build long-term value for fewer brands, with bespoke laser focus; the expert team will carefully select brands to represent, offering strategic positioning, market development and tailored distribution models,” said a representative from Chimera.

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The firm's CEO, Seymour Ferreira, previously led Amber Beverage Group, where he grew the company’s revenues to over €300 million, following senior roles at Allied Domecq and Maxxium.

Meanwhile, COO and finance director Douglas Bratten is a chartered accountant by trade, having held key roles at Indie Brands and Amber Beverage UK.

“We believe the UK drinks market is ready for a more tailored and strategic distribution model,” said Ferreira.

“Chimera is about focus, integrity, and growth – supporting brand owners without diluting their identity.”

Bratten added: “By limiting the number of brands we represent, we ensure each receives the strategic input and commercial support required to grow meaningfully in a competitive market.”

Chimera makes its debut with a niche portfolio of premium and super-premium spirits, including La Gritona Tequila and Strucchi Vermouth.

The business will offer a range of services to brands, including an import-only model, full-service distribution and market execution.

With its sharp focus on sustainability and independent ownership, Chimera should be a worthwhile addition to the UK drinks trade.

• Spirits
• distributor
• launch
• UK drinks trade
• Seymour Ferreira
• Douglas Bratten
• brand-building
• Chimera Brand Development