Castro’s rum heads to London
London-based agency Spirit Cartel has been taken on to distribute Isla del Tesoro rum, which for 50 years was made for controversial Cuban revolutionary Fidel Castro’s personal consumption.
Carrying a hefty price tag of £499, the rum has only recently entered the commercial market and supply is limited.
The original recipe was blended from a collection of rums appropriated by the Cuban State, which were previously owned by old rum families who fled the Revolution.
The rums were discovered in 1959 in an old cellar nicknamed the ‘Cathedral of Light Rum’.
Spirit Cartel have carving out a window for themselves in premium spirits recently, often taking a left-of-centre approach when engaging with consumers.
Their portfolio of spirits includes Four Roses Kentucky Bourbon, Burleigh’s Gin, Don Q Rum, Clase Azul Tequila and Ron de Jeremy.
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