Loius Roederer brings packaging "up-to-date"

Louis Roederer combines respect for traditional values with an ongoing commitment to quality improvement through cutting-edge technology. Until now, our labels have always projected the image of a company that was wedded to 'unchanging tradition'. We wanted to express more than that, building on certain key aspects of established packaging but presented in a purer, simpler and much more elegant style.

The thinking behind it

Louis Roederer combines respect for traditional values with an ongoing commitment to quality improvement through cutting-edge technology. Until now, our labels have always projected the image of a company that was wedded to 'unchanging tradition'. We wanted to express more than that, building on certain key aspects of established packaging but presented in a purer, simpler and much more elegant style.

The result

The best thing about this redesign is that it makes the range much more consistent without, in any way, compromising the individuality and specific characters of the individual wines in the range. One major innovation has been that all the bottles now display the attractive white medallion that was previously reserved only for Cristal. This has the added advantage of bringing Cristal more firmly into the Louis Roederer fold. The labels are smaller and simpler in both form and content. They have moved away from the idea of opulence towards a more refined and understated modern style.

What about gift packs and packing cases?

A radical rethink of the gift packs has long been overdue and the new generation packs are brighter, more cheerful and more tailored to the particular characteristics of the individual wines. The outer packing cases have also been entirely restyled as it was felt that every shipment should do something to communicate the idea of the quality of the champagnes from such a renowned house.

What about Point of Sale material?

We have decided to go for a simple but quality-driven range of material that focuses on serving Champagne. The range includes many new items and will be rounded-off by a selection of 'prestige gifts'. In the coming months all of our literature on the House and its wines will be renewed, looking to update our range of communication tools in line with our distinguished image.

Our website

Communication is a vital part of our job and we have recently created a highly innovative new website which allows us to demonstrate our commitment to excellence at every stage of the production of our champagnes as well as our sponsorship of the arts. Please take some time to have a look at www.louis-roederer.com.

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