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Australian Vintage bottles Summertime with sparkling drink launch

Published:  15 July, 2015

Wine producer Australian Vintage has launched a range of fruit-flavoured sparkling drinks with a lower than normal abv.

Summertime Sparkling comes in passion fruit, mixed berry and watermelon flavours and is exclusive to Asda where it has an rrp of £5.49.

Australian Vintage has a track record in this type of drink in its home market where its Passion Pop brand is the market leader.

Summertime Sparkling is aimed at women between 18 and 35, who enjoy sweet tasting, easy drinking alcoholic beverages. Its abv is 8%.

Julian Dyer, general manager UK & Europe, said: "There is a trend towards lighter styles without compromising on taste.

"Summertime Sparkling is the ideal beverage for those who enjoy the sweeter things in life and love having a good time, no matter what the occasion.

"It's fun, easy to drink and perfect for sharing with friends."