Ever been greenwashed? It’s not always as obvious as you might think. Some companies’ use of “greenwashing” – hyping their record to make it sound greener than it is – is blatant. In 2022 the Advertising Standards Authority ruled against fruit drinks company Innocent over an ad that strongly linked its products to protecting the environment. The message ran: “Innocent. Little drinks with big dreams for a healthier planet.” Complainants pointed out that the company’s products come in single-use plastic bottles and that it’s owned by Coca-Cola (which generated an estimated 3.22 million tonnes of plastic waste in 2021).
Access to this article is restricted.
You need to have a valid subscription to access this content. If you already have a subscription please log in.
Subscribe
Subscribe today for unrestricted access to ALL content and receive all email newsletters.
Already a subscriber?
Please log in using the link at the top of the page to see this article and all subscriber-only content.