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Hendrick's takes perfect serve training mainstream with online programme

Published:  10 July, 2015

Hendrick's gin has launched an online training tool in a bid to get mainstream on-trade outlets producing perfect serves of the gin with tonic.

The William Grant-owned brand said it had taken the step after research showed that four out of 10 outlets weren't serving the cucumber gin correctly.

The new site aims to educate bartenders in mainstream venues about the glassware, optimum ice measure and cucumber garnish that the company says Hendrick's should be served with.

There are seven films in all, fronted by Hendrick's global brand ambassador David Piper.

The initiative follows extensive work by the brand in upmarket outlets where it has given bartenders cucumber cultivation kits and labour saving devices to make Martini cocktails.

Senior brand manager Sam Bovill said: "With the growth of craft gin we know our consumers are delighting in the fact they can enjoy these wonderful concoctions in all outlets from exclusive to mainstream.

"We need to ensure their enjoyment of Hendrick's is perfect no matter where they are drinking it.

"It's an education programme that will achieve our strategic objectives of encouraging the correct serving of a Hendrick's and tonic in mainstream outlets in a brilliantly bizarre way."