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Instil adds five craft gins as it readies for March relaunch

Published:  09 February, 2016

Instil Drinks Company, the beer and niche spirits trading arm of Bibendum PLB, has added five new artisan gin distilleries to its portfolio ahead of its relaunch in London on March 1.

The new distilleries are Bermondsey, makers of Jensen's Gin; Dunnet Bay, maker of Rock Rose; NB Gin; Eden Mill; and Prairie Organic.

Instil is taking on both Jensen' s London Dry Gin and Old Tom from the Bermondsey Distillery, the latter of which is currently the only unsweetened Old Tom available in the UK.

Jensen's gins are made by an all-female team and head distiller Dr Anne Brock was recently appointed to the board of the Gin Guild.

Rock Rose Gin from Dunnet Bay is made using 18 botanicals, five of which are foraged locally, including rock rose, sea buckthorn and rowan berries.

Dunnet Bay is situated on the North Scotland coast and is the UK's northernmost mainland distillery. 

Instil is listing both Rock Rose Gin and Rock Rose Navy Strength.

Instil will also be taking the Navy Strength from NB Gin, alongside its flagship eponymous gin.

NB gin is produced in North Berwick in ultra-small batches of less than 100 litres at a time.

Eden Mill is another Scottish distillery, based in St Andrews.

Its innovative approach to gin making has led it to produce a range of unique gins, including Eden Mill Golf, which is infused with a golf club from the St Andrews course.

Minnesota-based Prairie Organic is the only US addition to the list. A fifth-generation distiller, it was the first to use waste biomass to power its stills.

Its gin is 100% organic certified.

Mark Johnson, MD of Instil said: "With the Gin revolution going from strength to strength and more and more craft distilleries opening every day, we were truly spoilt for choice when it came to selecting our new line-up.

"We only picked the highest quality artisan gins, making sure they all had something distinctive to offer our portfolio. From the iconic Bermondsey to Scotland's most Northern mainland distillery, we have a variety of flavours and styles to tempt our customers."

Martin Murray, founder of the Dunnet Bay Distillery, said: "Building our London and UK wide on-trade distribution is a key focus for us this year, specifically with our acclaimed Rock Rose Gin.

"We are thrilled to have secured a partnership with Instil Drinks and see this relationship a significant part our strategy.  

"Personally I can't wait to see our wee taste of the Highlands at more prestigious bars and restaurants across the country."

Instil's March launch is an opportunity for the agency to re-introduce itself, the team and its products to the UK trade following its incorporation of PLB's extensive beer range into its portfolio on the merger of Bibendum with PLB in the autumn of 2014.

Instil intends to reposition itself as a market leader in premium and artisan spirits, world beer and craft cider.