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New on-trade campaign to highlight Aussie premium wines

Published:  26 March, 2015

A series of Australian themed wine events will be held in ten of London's top restaurants next month, as part of Wine Australia's new on-trade campaign.

The 'Wonderful Wines of Aus' campaign, which is being run in tandem with D&D London, will run throughout April, and aims to highlight some of the premium wines available from Down Under. A pop-up Australian garden terrace will be created at Le Pont de la Tour, there will be a Penfolds dinner at Quaglinos, an Aboriginal art display at Blueprint cafe accompanied by Australian wines, and an Australian dinner at Bluebird with Aussie head chef Matt Robinson, as well as tasting events led by Sarah Ahmed and Jane Parkinson.

In addition to the restaurant events, three of D&D London's wine shops will showcase Australian wine via in-store tastings and special offers on Australian wine purchases.

Not only will the campaign introduce diners to some of Australia's wine family estates, but the country's regional diversity and some of its lesser known grape varietals will be highlighted.

The new 'Wonderful Wines of Aus' campaign will run throughout AprilThe new 'Wonderful Wines of Aus' campaign will run throughout April

"'Wonderful Wines of Aus' speaks to consumers in a new way we haven't explored," said Wine Australia regional director Laura Jewell MW.

"It's about putting glasses in the hands of diners in the on-trade setting and encouraging them to think and drink Australia. What better way to do this than through a calendar of incredible food and wine events in some of London's most popular restaurants and bars.'

As part of the campaign, D&D sommeliers will also showcase the Australian winemakers and wineries they are most passionate about, sharing their own stories and personal experiences.

"With 'The Wonderful Wines of Aus', we want to really get to the nub of what modern Australian winemaking is all about and bring it to life for our guests," said D&D's London wine marketing manager James Jones.

"Each of our sommeliers is pursuing his or her own personal interests and passions to showcase the most exciting Australian wines and wineries out there and there will be a really diverse selection to taste across our different restaurants."