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New Zealand winery Amisfield signs Inverarity Morton as UK agent

Published:  27 May, 2014

New Zealand winery Amisfield has returned to the UK market after a five-year absence and signed Scottish distributor Inverarity Morton as sole agent.

New Zealand winery Amisfield has returned to the UK market after a five-year absence and signed Scottish distributor Inverarity Morton as sole agent.

The news comes just weeks after the Otago estate was visited by the Prince William and the Duchess of Cambridge during their tour of Australia and New Zealand.

AmisfieldDuchess of CambridgeThe Duchess of Cambridge pictured at the Amisfield winery in New Zealand during her recent tour there. The wine will now be distributed in the UK by Inverarity Morton.

The Scottish firm has added the 2011 Pinot Noir and 2013 Sauvignon Blanc to its list.

The latest deal adds to Inverarity Morton's growing list of exclusive UK listings, which includes Herbert Hall, Spain's Costers del Sió, South Africa's Chocolate Box and the US's Wine that Rock.

Ian Cumming. Inverarity Morton's commercial director, said: "We have long admired the wines that have come out of this winery and have been knocking on their door since 2012 to aid their re-entry to the UK."

Previously distributed by Fields, Morris & Verdin and Berry Bros & Rudd, the wine was listed at Harrods, Selfridges and Wholefoods as well as by HIX Oyster and Chop House.

Criag Erasmus, chief executive of Amisfield, said it decided to return to the UK market following a management restructure in mid 2012, following its strategic plan for distribution in all key international markets.

"We are delighted to have Amisfield back in the important UK market with a partner such as Inverarity Morton. Entering the UK market is a key step in our strategic goal of becoming a globally recognised brand and making our wines available to the broader international market," he said.

Inverarity Morton has an annual turnover of £75 million, and employs 200 people. It was set up in 1945 at Wm Morton, but since 2011 it has been on the acquisition trail. It merged with Inverarity Vaults and subsequently took on LA Wholesale and Forth Wines.

Its portfolio comprises over 2,000 wines from 180 producers.

Amisfield was set up in 1088 and currently produces 20-30,000 cases of wine. Pinot Noir accounts for over 60% of its production.