Yealands relaunches Hawke's Bay Crossroads with Enotria

By Gemma McKenna

Published: 16 February, 2015

Yealands Wine Group is moving is its Hawke's Bay Crossroads wines to Enotria from Mentzendorff to streamline UK distribution.

The full range of Crossroads wines, including the Milestone Series and Winemaker's Collection will be available from March 1 from Enotria.

Yealands New Zealand's Crossroads wineryUK distribution has moved from Mentzendorff to Enotria, where the other Yealands wines are already distributed.

Miles Dinneen has been winemaker at Crossroads Winery for over 10 years, and part of the Yealands team, headed by Tamra Kelly-Washington since 2011 when Crossroads was bought by Peter Yealands, known best for his sustainable winery Yealands Estate in Marlborough's Awatere Valley.

Yealands Wine Group's Export Director Simon Kelly said: "We are re-launching Crossroads wines throughout the UK to on-trade and independent retail customers via Enotria's strong sales network who also distribute our Yealands Estate wines from Marlborough. It now makes strategic sense for us to sell our two key brands under the same distribution umbrella."

Enotria director of buying and retail Jon Pepper MW said:s "We are delighted to be increasing our premium New Zealand range with the addition of Crossroads to the Enotria portfolio. Continuing to develop our partnership with Yealands Wine Group means that we can now provide Enotria customers with a range of award-winning wines from two of New Zealand's most important wine regions. Hawke's Bay is an exciting area at the moment and the Crossroads range offers an exceptional selection of some of the best wines the region has to offer, including two great Syrahs which are increasingly becoming the area's calling card."

At the end of last year Yealands announced it was undertaking a strategic review to assess capital requirements in order to take advantage of the "significant opportunities" it sees for New Zealand wines internationally. Peter Yealands said the group was looking to "increase our vineyard holdings and grow our grape supply. That is going to require fresh capital".

Yealands is New Zealand's sixth largest wine exporter, with sales in more than 80 markets.

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