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Bodegas Muriel to target independents with its Rioja wines through Moreno Wines

Published:  07 February, 2014

Spanish producer, Bodegas Muriel, is looking to strengthen its distibution in the independent sector after signing an exclusive agreement with Moreno Wines having already built up good distribution in the multiple off-trade through Off Piste Wines. 

The partnership further strenthens what is already a wide selection of Rioja wines at Moreno Wines which has built its reputation on the back of its Spanish wine portfolio.

Marcel Moreno of Moreno Wines said: "We started working with Rioja over 30 years ago and believe that Muriel's popular wines and great presentation will help us build on the already popular Spanish wine market within the UK. We have a long heritage of working with regional wholesalers, retailers and the London restaurant trade and are looking forward to showcasing these wines to our customers. The Muriel range helps us complete our Spanish portfolio."

The wines will be available to taste at the SITT tastings in Manchester on February 24 and London on February 26.

Bodegas Muriel

Javier Murua of Bodegas Muriel said: "We've experienced great success with the partnership with Off Piste in the 18 months since we started working together,  to target the multiple off-trade, we're now expanding this into the independent sector by appointing Moreno Wines as our agent."

Ant Fairbank of Off Piste added: "We have been working with Bodegas Muriel for  some time and we  are delighted to report that sales have already increased significantly with the multiple off-trade from an already high base. We have won some new contracts based on their excellent value and service, and see the multiple off-trade business continue to grow strongly in the coming years.