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Online and c-store shopping will drive global wine sales says ProWein and Wine Intelligence

Published:  25 February, 2015

Online and convenience shopping will be the two key channels that wine companies and prducers will have to target in the future in the major global wine markets, according to new research from ProWein and Wine Intelligence. 

 

 

Online and convenience shopping will be the two key channels that wine companies and prducers will have to target in the future in the major global wine markets, according to new research from ProWein and Wine Intelligence.

ProWein and Wine Intelligence will present the results of a major study of the wine drinking trends across eight of the most important markets in the world at next month's exhibition in Dusseldforf. 

The study assesses the markets it claims represents 50%, or 12 billion litres, of all wine consumed in the world and covers the US, the UK, Germany, Italy, France, Spain, Japan and Australia.

Whilst it is hard to make generalisations across all eight markets as there are so many different local issues to consider the report did pull out some key trends around the world.

The growth in convenience shopping is taking place across a number of countries as consumers turn away from big box, weekly shops to more regular top up shopping trips. This is particularly the case in UK, United States, France and Spain.

The drive to online shopping is continuing but countries are at different stages of growth. The UK is particularly well advanced whilst "click and collect" services are proving more popular in France. The online share of the market will grow as advances in technology make it easier and more efficient to shop online.

Consolidation is another key trend across global retail and was particularly highlighted in Germany and Italy. Whilst the discounters continue to make a mark in the UK their consolidated position in Germany means there is now greater room for premium retailers to take more share of the wine retail market.

Wine businesses need to determine which part of the retail market they are best suited to serve. The convenience market which is looking for smaller, tighter, value ranges or the online platform which offers far greater scope and diversity of lines.

The report looks at how long term wine drinkers are now dominating these new prominent routes to market.

Key findings will be presented at the exhibition on March 16 at 10.15-11.00am in the ProWein Forum in Hall 13.

A printed version of the report will be available to buy for 249 Euro plus VAT or 199 Euro plus VAT for exhibitors of ProWein 2015. 

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