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How bright is the future of AI for the trade?

Published:  13 March, 2026

For the media – both trade and mainstream – the hype related to artificial intelligence’s disruptive potential has filled column inches. Despite huge claims from Silicon Valley’s tech leaders often not materialising, there are early signs the technology may be having an appreciable impact on productivity. An assessment of whether AI-induced progress has been made (or not) within the drinks trade is sorely needed. Harpers charts the lie of the land and speaks to a leading wine business about how AI’s integration – from vineyard to boardroom – has advanced.

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Suntory produces first hydrogen-distilled whisky

Published:  18 March, 2026

Suntory Global Sprits has announced the successful production of the first-ever direct-fired hydrogen fuel-distilled spirit for whisky production at its Yamazaki Pilot Distillery in Japan.

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CTZN wine: Artistry or algorithm?

Published:  22 January, 2025

As Australia’s first AI-curated wine makes its way to the UK, Jo Gilbert asks, is this the future of wine?

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Tech: Clarify and collaborate

Published:  11 November, 2024

Sustainability has without a doubt become a cornerstone of the modern wine industry. In just a few short years, this unifying topic has seen disparate parts of the supply chain seemingly reach a consensus that the upward march of change must occur in all parts of the sector – and fast. How to achieve this, however, is less clear. 

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Tech: Wine industry could do more to benefit from tech

Published:  14 October, 2024

Jo Gilbert reflects on a new Prowein business report and online discussion looking at digitalisation in the wine sector.

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Tech: New age-old problem

Published:  25 September, 2024

Jo Gilbert looks at how the biggest alcohol brands and social media platforms are banding together to tackle the rapidly developing world of online age-assurance systems.

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Tech: Sentinel’s technological revolution in vineyards worldwide

Published:  14 August, 2024

An innovative tool is helping wineries to capture detailed vine-level data and manage their crops more effectively. James Bayley reports.

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AI – drawing the line

Published:  11 July, 2024

From NPD to vineyard management, Jo Gilbert asks how AI can benefit the alcohol industry – and when it’s time to stop.

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Beyond Champagne: Bubbling under

Published:  25 June, 2024

Jo Gilbert caught up with leading suppliers to find out how the non-Champagne sparkling parts of their portfolios work in their respective categories.

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Tech: The perils of cask whisky investment

Published:  17 June, 2024

Felipe Schrieberg talks to Jo Gilbert about a potential upcoming crash in cask whisky investment.

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Uncorking SEO success: strategies from wine industry leaders

Published:  20 May, 2024

James Bayley explores the importance of SEO to digital wine marketing and how a nuanced approach is best.

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Tech: An AI-enabled future

Published:  15 April, 2024

AI was the hot topic at this year’s Prowein, with AI-produced cuvées showcasing what is possible. Jo Gilbert reports.

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Tech: Into the metaverse

Published:  20 March, 2024

The first blockchain-backed fine wine retailer to join the metaverse is opening a window into the future of virtual fine wine collecting, writes Jo Gilbert.

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Tech: Conflicting trends pose strategy issues

Published:  21 February, 2024

Jo Gilbert caught up with leaders in the media strategy and advertising space to find out how alcohol brands can steer a course through a landscape of increasingly extreme and polarised trends.

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Tech: On the plus side of AI

Published:  26 January, 2024

Innovative tech, such as artificial intelligence (AI), is sometimes reserved only for large corporations with massive budgets. However, more and more SMEs are coming to the party, James Bayley finds.

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Tech: Alt formats the future

Published:  22 December, 2023

Jo Gilbert reports from November’s World Bulk Wine Exhibition, where the leaders of the alternative packaging movement were on the hunt for world domination.

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Labelling challenge to wine

Published:  20 November, 2023

As part of Europe’s Beating Cancer Plan, the largest modification to wine labelling in the EU in over a century comes into effect next month, forcing producers to embrace new technology, writes Jo Gilbert.

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Tech: The greenwash gap

Published:  11 October, 2023

Alcohol is lagging behind other sectors in the sustainability stakes when it comes to convincing consumers it is doing enough to safeguard both people and the planet. Jo Gilbert looks at how innovation can help.

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Introducing wine tech from the space-age

Published:  22 September, 2023

Jo Gilbert takes a deep dive into Deep Planet – the revolutionary diagnostics tool that works with the European Space Agency to offer vineyard management advice.

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Tech: Wine goes heavy on sustainability

Published:  23 August, 2023

Lightweighting is often the first stop for businesses in their sustainability journey. In recent years, the industry has moved on to bigger, more holistic goals. However, innovation around changing both minds and bottle weight continues, writes Jo Gilbert.

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