New figures released by the Rueda Designation of Origin (DO) suggest that the dry white is stealing a march abroad, with exports to the UK rising by 11.5% between 2020 and 2024.
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Despite the still-popular image among consumers of Rioja as a ready-to-drink offer of easygoing charm, born of multi-regional blending and generous American oak, evolution in the region and its style is by no means a new-fangled thing. Finca Allende (the name means ‘further’) was arguably the most powerful precursor of the modern face of Rioja, bringing in single vineyard focus on terroir, coupled with the likes of new French oak and 100% Tempranillo in its top cuvée, as far back as the tail end of the last century.
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Following on from the Rueda New Vintage trade tasting at 67 Pall Mall, Harpers partnered with DO to convene a panel to discuss the opportunities presented by the growing diversity in the region, backed by the recently created Gran Vino de Rueda category. James Lawrence reports.
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Aimed at indies and restaurants, DO Rueda’s new marketing campaign is inviting sign-ups to join in the promotion of Rueda wines across the UK.
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In many ways, Rueda has been a counterpoint to Galicia’s roll call of increasingly sought-after (but often niche) whites. As Spain’s premier white wine-producing region, Rueda has long provided crisp, easy-going styles, with the ‘green’ notes of its flagship Verdejo grape dubbed the ‘terrace tiger’ for its popularity as a summer refresher. Not that Rueda is without quality credentials; sitting at 700-800m above sea level on pebble-infused sandy soils, with big diurnal shifts in temperature and many old vines, these green (‘verde’ – Verdejo) wines have thrived here for up to 10 centuries. But as a category, it has more often played the everyday crowd-pleaser to Galicia’s more exalted status among independents and sommeliers.
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DO Rueda will launch a new marketing campaign from September 2022 to April 2023 to increase sales of Ruedean wine.
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The launch of Gran Vino de Rueda is poised to raise the profile of Spain’s most prolific white DO, writes Andrew Catchpole.
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If Rueda is not on your radar, it should be - the white grape-producing region has become one of Spain’s most popular sources of wine.
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In association with DO Rueda
What is it about the style of Rueda that’s driven its popularity?
Spain’s leading white region has its eyes firmly set on the top table, with a new quality tier underpinning its ambition, as Andrew Catchpole reports.
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Spain’s leading white wine export has continued its upward trajectory, with DO Rueda reporting a 15% upswing in 2020.
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The launch of new quality tier Gran Vino de Rueda in Spain’s leading white DO aims to elevate visibility of the top wines from the region.
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Rueda is the Spanish white with the most global appeal, but it’s more complex, higher-end wines deserve to be better known. Andrew Catchpole reports
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Bodegas Protos has made its first foray into DO Cigales with a new winery specifically designed to produce rosé.
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Spanish producer Ramón Bilbao has begun the three-year process of converting its Rioja and Rueda vineyards to organic production methods.
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Boutinot has strengthened its Spanish portfolio with the addition of three new agencies: Gomez Cruzado in Rioja, Bodegas Granbazan in Rías Baixas and Menade in Rueda.
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The Rueda DO has got the approval to carry out a series of modifications to its product specification (basic DO regulations) and labelling instructions.
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The Denomination of Origin (DO) Rueda is to launch an in-store promotion with independent retailers for the first time.
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Boosted by a 2018 bumper crop, the Rueda DO wine board is this year renewing its export campaign switching its focus from the region’s predominant Verdejo grape variety to Rueda.
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Friarwood Fine Wines has announced it is expanding its Spanish portfolio with an exclusive selection from winemaker Carlos Moro.
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