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Pernod Ricard uses Jameson to target younger males with anti-drink driving message

Published:  09 December, 2014

Pernod Ricard UK has ramped up its anti-drink driving campaign this year after an AA Survey found that almost one fifth of drivers have driven the morning after drinking - even when they thought they could have been over the limit.


Scotch Whisky Association confirms Pernod chief Pierre Pringuet as new chairman

Published:  02 December, 2014

Pernod Ricard's chief executive Pierre Pringuet is the new chairman of the Scotch Whisky Association.


Pernod Ricard UK shakes up senior team

Published:  01 December, 2014

Pernod Ricard has promoted Simon van Moppes to the role of group on-trade director for the global business and Chris Ellis to commercial director for wines and spirits in the UK as it re-examines its market priorities.


Major wine brands see double digit growth, says Mintel

Published:  07 November, 2014

Hardys, Lindeman's, Kumala and Casillero del Diablo have all posted double-digit value growth in a flat market, according to the latest wine report from Mintel.


Pernod Ricard returns to growth in Q1 despite wine sales decline

Published:  23 October, 2014

Pernod Ricard returns to growth in Q1 with organic sales increasing 2% and sales totalling €2,037 million despite the company's Priority Premium Wines category posting a 3% decline in net sales.


Pernod Ricard unveils marketing campaigns for Jameson, Chivas and Brancott Estate

Published:  16 October, 2014

Pernod Ricard's Jameson, Chivas Regal and Brancott Estate brands will be receiving a major boost with the launch of separate marketing campaigns this autumn.


Limited edition Andy Warhol Absolut vodka bottle released

Published:  06 October, 2014

Absolut Vodka has produced a limited edition Andy Warhol bottle of which only 4 million bottles are available.


Pernod Ricard releases host of gifting options to boost Christmas sales

Published:  29 September, 2014

Pernod Ricard is planning to plug the "multi-million pound wine and spirits Christmas sales gap" it has identified with one-off releases and gifting sets.  


An independent Scotland is bad news for Scotch whisky in short-term, says Rabobank

Published:  17 September, 2014

An independent Scotland will have a negative impact on the Scotch whisky industry in the short term, says a new report from Rabobank.


On-trade hit by decline in spirits sales across all venues

Published:  17 September, 2014

Declining year-on-year spirits sales in the on-trade will have brand owners hoping for a substantial pick up in the last few months of the year leading up to Christmas.


Pernod Ricard UK chief to be new WSTA chair

Published:  11 September, 2014

Pernod Ricard UK's managing director Denis O'Flynn has been selected as the new chairman of the Wine & Spirit Trade Association.


Chief of the week: The Dude

Published:  05 September, 2014

This week the Claret Pimpernel raises a White Russian to Jeff Bridges, whose new short film called the "The White Russian" was released this week by Kahlúa Productions, as a tribute to the drink he made famous in the cult film, The Big Lebowski. 


Pernod Ricard still 'extremely optimistic' about China despite 23% drop

Published:  03 September, 2014

Despite taking a 23% hit in China, according to Pernod Ricard's year-end financial results, the company is still "extremely optimistic" about the potential of the Chinese market moving forward.


Pernod Ricard year-end results down thanks to China slump and foreign exchange rates

Published:  28 August, 2014

Sales for the 2014 financial year declined by 7% to €7,945 million due to a unfavourable foreign exchange rates and the Chinese market taking a -23% hit according to Pernod Ricard's annual financial report.


Pernod Ricard calls for premium wine and spirits push in impulse for Christmas 2014

Published:  21 August, 2014

Pernod Ricard UK is aiming to cash in on millions of pounds of lost sales in premium wines and spirits in the impulse sector this Christmas by helping retailers encourage customers to trade up.


Setting the record straight: Pernod Ricard UK says fake wine reports are two years old

Published:  15 July, 2014

Pernod Ricard has issued a media statement refuting stories run by the Daily Mail, the Metro, The Independent, The Mirror and The Times in recent days that named Jacob's Creek as one of the wine brands that are on sale in some local off-licences that could be counterfeit and potentially harmful. 


Pernod Ricard acquires majority stake in Avión Spirits as it targets US for growth

Published:  14 July, 2014

Pernod Ricard has made its second major acquisition this year with its almost $100 million investment to acquire an 84% stake in Avión Spirits.


Adrian Atkinson leaves his role as Pernod Ricard's wine development manager

Published:  04 July, 2014

Adrian Atkinson has left Pernod Ricard this week as part of a mini restructure of its commercial and marketing teams.


Tough fiscal year end closes for drinks industry's biggest players

Published:  26 June, 2014

There won't be many corks popping across the drinks industry this week as the summer marks what has been tough fiscal year for the sector dominated by a slowdown in growth in China.


Campo Viejo's Tempranillo number one red wine in UK

Published:  21 May, 2014

Pernod Ricard's Rioja brand Campo Viejo is reaping the rewards of a brand shake-up that sees its Tempranillo variety take the top spot for red wine in the UK by value.