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London Cocktail Week announces new partnership for 2012

Published:  30 May, 2012

London Cocktail Week is to partner Covent Garden's Seven Dials, which will become the official hub for the event in its third year.

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China Tang's Lazareth wins Absolut cocktail competition

Published:  30 May, 2012

Yoann Lazareth from China Tang has been crowned the winner of the Absolut Elyx Cocktail Competition, which coincides with the launch of the super-premium vodka.

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Pernod Ricard recreates Yellow Spot Irish whiskey

Published:  25 May, 2012

Pernod Ricard UK has recreated the 1960s Yellow Spot Single Pot Still Irish whiskey as part of its continued commitment to reinvigorate the category.

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Malibutique concept taken to new levels

Published:  21 May, 2012

Rum brand Malibu is joining forces with brand partners to expand its "Malibutique" consumer campaign that focuses on girls getting ready for a night out.

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Brancott Estate 2012 vintage of "exceptional quality"

Published:  08 May, 2012

Marlborough-based winery Brancott Estate has indicated its 2012 vintage is "the finest Marlborough has ever experienced".

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Brancott Estate: 2012 is finest-ever Marlborough vintage

Published:  08 May, 2012

Marlborough-based winery Brancott Estate has indicated its 2012 vintage is "the finest Marlborough has ever experienced".

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Simon Thomas leaves Pernod Ricard

Published:  03 May, 2012

Pernod Ricard has appointed Chris Ellis to the position of commercial director for wines following Simon Thomas's departure.

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Campo Viejo in film festival link-up

Published:  17 April, 2012

Campo Viejo is aiming to bring to life the vibrancy of Spanish culture with a new film festival sponsorship deal.

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Six in 10 consumers willing to pay £7+ on wine, says Pernod Ricard

Published:  15 March, 2012

Since 58% of shoppers are willing to trade up on wine, but only 11% do, Pernod Ricard is stepping up its premium push.

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Pernod Ricard launches off-trade Espresso Martini pack

Published:  23 February, 2012

Pernod Ricard has launched a Espresso Martini pack as part of its premium edge initiative to allow off-trade retailers to tap into the popular cocktail trend.

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Strong half year for Pernod Ricard, despite 'softness' in Europe

Published:  16 February, 2012

French drinks giant Pernod Ricard posted half year net profits up 20% to €800 million, thanks to strong growth from emerging markets and biggest selling brands.

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Pernod Ricard becomes corporate patron of Saatchi Gallery

Published:  07 February, 2012

Pernod Ricard UK has become corporate patron of the Saatchi Gallery, meaning it can showcase its premium status, brands and activities in its creative space.

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Pernod Ricard UK appoints senior roles

Published:  19 January, 2012

Pernod Ricard UK has made three senior appointments to its executive committee and senior management group, with immediate effect.

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Beefeater launches 'Forever London' pack

Published:  17 January, 2012

Pernod Ricard owned, Beefeater, has launched a 'Forever London' limited-edition pack celebrating the brand's heritage in the capital.

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Pernod Ricard's Simon Thomas new Benevolent chair

Published:  10 January, 2012

Pernod Ricard UK's deputy managing director Simon Thomas has been appointed the new chairman of the Benevolent.

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Brancott Estate unveils new look

Published:  04 January, 2012

New Zealand wine brand, Brancott Estate, is to unveil its final transition from Montana to Brancott Estate, with a contemporary new look and extensive re-packaging.

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Pernod Ricard launches Jacob's Creek 'Always Stay True' campaign

Published:  15 November, 2011

Pernod Ricard UK has unveiled a new campaign for its Australian Jacob's Creek brand, 'Always Stay True'.

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Pernod Ricard launches Jacob's Creek 'Always Stay True' campaign

Published:  15 November, 2011

Pernod Ricard UK has unveiled a new campaign for its Australian Jacob's Creek brand, 'Always Stay True'.

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Brancott Estate launches campaign through Rugby World Cup

Published:  16 September, 2011

Kiwi wine brand Brancott Estate is capitalising on its Rugby World Cup sponsorship to launch a new ad campaign encouraging consumers to 'stay curious'.

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Pernod Ricard to trial Absolut iPad displays in Tesco stores

Published:  16 August, 2011

Pernod Ricard owned brand Absolut, is to trial in-store iPad displays in selected Tesco stores to encourage purchase of its vodka brand.

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