Pernod Ricard to trial Absolut iPad displays in Tesco stores

Pernod Ricard owned brand Absolut, is to trial in-store iPad displays in selected Tesco stores to encourage purchase of its vodka brand.

Pernod Ricard signs deal with premium tequila

Ultra premium tequila brand Avión has joined the Pernod Ricard portfolio.

New UK bosses for Diageo and Pernod Ricard

Drinks giants Diageo and Pernod Ricard have both appointed new UK bosses.

Pernod Ricard launches Beefeater London Market Gin

Pernod Ricard UK, has launched a limited edition expression inspired by the diversity of London food markets, the Beefeater London Market Gin.

Pernod Ricard launches global initiative, Responsib'ALL Day

Pernod Ricard has launched a global awareness day called, Responsib'ALL Day in a bid to tackle drink driving.

Q3 sales up 5% at Pernod Ricard

Pernod Ricard has posted a third quarter sales increase of 5%, thanks to strong growth in emerging markets and premium brands and a 2% recovery in more mature markets. 

Pernod Ricard to push premium spirits

Pernod Ricard plans to push the growth of premium spirits in the UK to match the USA's consumption with the launch of a new on and off-trade initiative.

Net profits up 10% at Pernod Ricard

Net profits are up 10% at French drinks giant Pernod Ricard thanks to strong sales growth of strategic brands in emerging markets.

Pernod Ricard launches campaign for Brancott Estate

Pernod Ricard UK is launching a marketing campaign for its New Zealand brand, Brancott Estate, to raise awareness with UK consumers.

Pernod Ricard campaign against drink driving

Pernod Ricard Q1 sales up 10%

Pernod Ricard has reported a 10% rise in first-quarter sales, helped by strong growth in Asia.

Pernod Ricard sells New Zealand Wine brands

Pernod Ricard Group has sold some of its New Zealand Wine brands, including Lindauer, to a consortium of buyers from Lion Nathan and Indevin, for NZ $88 million (circa £42 million).

Pernod Ricard sells New Zealand Wine brands

Pernod Ricard Group has sold some of its New Zealand Wine brands, including Lindauer, to a consortium of buyers from Lion Nathan and Indevin, for NZ $88 million (circa £42 million).

Pernod Ricard sells Renault Cognac

Pernod Ricard has sold the Renault Cognac brand to the Finnish drinks operation Altia for €10 million.

Pernod Ricard groups international wines together

Pernod Ricard is to group its key international wine brands together under one umbrella - Premium Wine Brands - following a strategic review.

Pernod Ricard ups investment by 30% for Christmas

Pernod Ricard has unveiled the firm's Christmas plans ? it has upped marketing investment by 30% for this year's focus on premium brands across TV ad campaigns, sponsorships and new packaging.

Pernod Ricard announces sale of Bodegas Marques de Arienzo

Pernod Ricard has announced the cash sale of its Bodegas Marques de Arienzo winery in Spain for €28 million.

Pernod Ricard to use Facebook in anti drink-driving campaign

Pernod Ricard UK is to use social networking sites to target 18 to 24-year-old drivers in the the latest phase of its Accept Responsibility campaign.

Pernod Ricard launches online bartender community

Pernod Ricard UK has launched an online networking and knowledge sharing community for on-trade professionals.

Pernod Ricard launches online community for bartenders

Pernod Ricard has launched an online networking and knowledge-sharing community dedicated exclusively to bartenders in the UK on-trade.