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Expanding horizons: the Eastern European and Balkan styles in vogue

Published:  03 March, 2025

For the UK wine trade, 2024 was the year Central Europe and the Balkans went mainstream. A series of tastings highlighting wines from around the region, from countries within it (notably Hungary and Bulgaria, even tiny Moldova) and regions within countries (Hungary’s Tokaj, Serbia’s Vojvodina) dotted the London events calendar, with high attendance levels showing the scale of interest. Coming up is Furmint February, the annual event highlighting Hungary’s best-known variety; and in early spring, a second pan-CEE (Central and Eastern Europe) tasting.

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Shining a light on Eastern delights from the EU

Published:  06 January, 2025

Focusing on Bulgaria, Hungary and Romania for the EU’s More than Only Food & Drink campaign.

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Thracians target UK market

Published:  15 August, 2023

The Ancient Thracian Lowlands PGI has launched a three-year campaign aimed at raising the profile of its wines in the UK.

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Vida launches Central and Eastern-European trade list in UK

Published:  14 April, 2022

Central and Eastern European wine specialist Vida Wines & Spirits has officially launched its Vida+ Trade offer to the quality on- and off-trades.

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Round Table: Selling Central & Eastern Europe’s Appeal

Published:  18 March, 2022

The less discovered wines of central and eastern Europe offer a fantastic opportunity for UK buyers, but primarily at a more premium level.

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Eastern promise: Bulgaria and Hungary

Published:  01 April, 2019

After a few difficult vintages in western wine countries, central and eastern Europe are piquing buyers’ interest for well-made international varieties. Countries in these regions are increasingly seen as exciting for wine drinkers, offering an array of high-quality, authentic, local grapes and good-value wines that can offer a new story for retailers and sommeliers.

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Championing emerging regions

Published:  05 September, 2017

What will be the wine regions to look out for in 2018? Justin Keay takes a look at the main contenders

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