Macallan hopes for more exposure
Published: 23 July, 2008
Scotch producer The Macallan has teamed up with a still-life photographer for its new print advertising campaign.
Italian snapper Guido Mocafico has produced a series of images for the new campaign, which is titled "The Macllan. The Malt".
The campaign will be primarily aimed at the USA and Taiwan.
Ken Grier, director of malts at The Edrington Group, which owns The Macallan, said: "The stunning photography and the use of 'The Macallan. The Malt.' is highly distinctive and will deliver increased brand recognition, while continuing to support the brand's luxury credentials.
"The brand is often described as 'the world's most precious whisky' and this new advertising campaign certainly supports this positioning."
Keywords:
Search
© Agile Media Ltd 2024. All rights reserved. Agile Media Ltd. Registered office:
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
