The European Commission has struck a deal with Australia to stop its vintners from using names of widely-known European tipples such as Champagne or Port.
With winemakers in Europe facing growing competition from rivals in Australia, New Zealand and the Americas, the EU is pushing for agreements from other wine producing countries on using the names of European wines.
According to the Commission, the EU imported 868 million (587.96) worth of wine from Australia last year, dwarfing European exports of 62 million (42m) to Australia.
The deal still needs to be formally approved by the EU's 27 member states and Australia.