Australia launches Directions To 2025 strategy at LIWSF
Published: 23 July, 2008
Wine Australia launched its biggest marketing strategy for more than a decade on the first morning of LIWSF.
In the decade 1995-2005:
the number of wine companies has increased by 125%, from 892 to 2,008;
export sales by volume have leapt by 465%, from 130 million litres to 735 million litres;
the area under vine has risen by 143%, from 65,000 hectares (ha) to 158,000ha;
the average price per litre for export wine (A$ FOB) has fallen 18%, from A$4.66 (1.93) to A$3.80 (1.58).
Go to www.wineaustralia.com for more details.
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