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Hospitality missing out on gamification, claims report

Published:  27 March, 2019

The hospitality sector is losing out on increased productivity by not making use of gamified rewards, according to a new report.

The research revealed that 51%, or one in two, of UK hospitality and leisure workers would be more productive and feel more motivated to work hard if offered gamified rewards and bonuses.

In addition, the One4all Rewards research found that 20% (one in five) would increase their performance if their employer introduced a point based rewards and bonus system.

The report also said there were clear “softer benefits" of gamified rewards systems, with 31% of UK hospitality and leisure workers claiming this would also increase their happiness at work, while 47% said it would make them feel “more engaged” with their company.

While some might think that these kinds of rewards are “more complex to implement”, this wasn’t necessarily the case, said One4all Rewards.

“In SMEs, finding the budget for a rewards scheme can be tough, but gamified rewards can be more flexible in some ways and they don’t have to involve large budgets,” said UK managing director Alan Smith, adding there were many companies out there table to help with implementation.

“As we can see from the survey data, and the sheer number of hospitality and leisure workers who said that the implementation of a gamified reward system would make them work harder, the cost of implementing this kind of rewards could soon be recouped by the increased productivity employers would benefit from.”

The hospitality sector was one of just three industries that would, according to the report, have more increased productivity from the introduction of gamified rewards. The others were medical/healthcare and trades.

The research is based on a survey of 1,096 UK workers from different age groups, genders and industries.