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Consorzio Vini delle Venezie DOC embarks on ‘second era of Italian style Pinot Grigio’

Published:  11 March, 2019

Consorzio Vini delle Venezie DOC has embarked on the ‘second era of Italian style Pinot Grigio’.

With the installation of its first elected board, headed up by re-elected president Albino Armani, the Consorzio said a key focus going forward is the completion of the DOC approval process at the European level, and improvement of the control and management tools for production potential.

Other priorities included the development of promotional activities and maximizing the potential of the appellation, it added, with the re-election of Armani ratifying a “growth trajectory focused on continuity, to maximize the potential of a product and a region that still have a lot to say to consumers around the world”.

Accepting “the challenge”, Armani said the new board would “continue along the same path of identity, region and Italian style to drive up the value of our Pinot Grigio”.

“We are well aware of the responsibility before us; this appellation holds enormous potential just waiting to be developed. Already the conversation around this great variety has a new and different tone. It is an asset that we must defend and maximize, establishing it with a strong identity firmly grounded in Italy and in the Triveneto in particular,” he said.

The new 21-strong board’s widespread regional representation – it comprises six for Friuli Venezia Giulia, six for Trentino, and nine for the Veneto, would create an alliance capable of building a widespread regional identity that can “stake its claim as the Italian Pinot Grigio benchmark on a global scale”, he added.

Established in 2017, Consorzio Vini delle Venezie DOC occupies the entire Northeastern part of Italy, including the administrative territories of Friuli-Venezia Giulia and Veneto regions and the autonomous province of Trento.

In numbers, 85% of Italy’s Pinot Grigio production is produced in the Triveneto area where, in 2017, 24,500 hectares were under vine.