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Aperol continues to lead the way for Campari Group

Published:  05 March, 2019

The demand for Italian aperitifs is still going strong, after sales of Aperol jumped 56% in the UK last year.

Individual growth for Campari and Aperol hit double digits in 2018.

According to FY18’s results released this morning, sales of the two brands helped deliver strong organic growth for the Italian group in the UK, up 19.1% in 2018 versus 2017.

This puts the UK ahead of Germany +6.5% and Russia -11.4% - two major markets in the North Central Eastern Europe (NCEE) area.

UK growth was reflected by sales of the group’s major brands: Aperol (+56%), Campari (+39.3%), Bulldog (+24.8%), Appleton Estate (+25.4%) and Wray&Nephew Overproof (+12.6%).

SKYY vodka also grew double digits in the UK, despite being the only major brand to have lost total share of group sales in FY 2018.

It currently has the third largest share of group sales at 9%, a fall of -8.1%, putting it behind Aperol, which accounts for 16% of worldwide sales (+28.1%) and Campari 10% (+5.1%).

As well riding aperitif and mixology trends, Campari Group has been on a mission to premiumise its Wild Turkey bourbon over the past year, releasing Russell’s Reserve 2002 - the brand’s first barrel proof offering.

Activations for Aperol included a themed social in Shoreditch last May, which featured the biggest Aperol bar ever set up in the UK.