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Black Tower chooses low cal range for new campaign

Published:  02 November, 2018

Leading German brand Black Tower has announced it will be highlighting its low calorie range ahead of the festive season with a new neck collar campaign.

The new collars dressing Bottles of 'B' by Black Tower White will ask customers to nominate the “unsung heroes” in their lives to be in with a chance to win a number of prizes.

The 'B' Our Champion campaign will be focusing on Black Tower’s low calorie range, which carries an abv of 5.5% ABV and is marketed at 55 calories per 125ml glass.

Black Tower is the flagship brand from Germany exporter Reh Kendermann and remains the top selling wine brand from the country in the UK.

The range includes Silvaner Pinot Grigio, Riesling, Rosé, Smooth Red plus White and Pink Bubbly while B by Black Tower has brugh a number of reduced alcohol (5.5% AV) and low-calorie wines to market.

Black Tower has also recently introduced a low alcohol range of sparkling, white, rosé and red at 0.5% abv.