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Hardys weighs into alcohol free market

Published:  15 March, 2019

Top selling UK wine brand Hardys has tapped into the fast growing market for low and no alcohol with the launch of an Alcohol Free Chardonnay addition to the range.

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Google searches for Dry January up 35% on last year as Gen Z knuckles down with no and low

Published:  31 January, 2019

Low and no alcohol serves can no longer be seen as “the poor cousin at the back of the bar” a number of industry experts agreed when faced with the question of what to do about the most teetotal generation in living memory.

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Teetotal for a year: why waking up to low and no is the trade's biggest challenge

Published:  30 January, 2019

The driest month of the year is almost over. But as the trend for drinking less but better – or not at all – continues into 2019, many consumers will be planning to moderate well into February and beyond. Changing drinking habits is something we can no longer ignore, says Hugh Jones, former prestige sale manager at Mentzendorff and now head of sales at Lucky Saint, which produces a 0.5% beer. Reporting for Harpers, Jones explains why he has vowed to go teetotal for a year with the aim of exploring what trade needs to do to stay relevant – while also making the most of the opportunities in the ever-evolving drinks industry.

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Black Tower chooses low cal range for new campaign

Published:  02 November, 2018

Leading German brand Black Tower has announced it will be highlighting its low calorie range ahead of the festive season with a new neck collar campaign.

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The week that was

Published:  19 October, 2018

In case you missed some of the headlines this week on harpers.co.uk, here’s a review of the top online news, analysis, opinions and features.

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Tesco boxes out low and no alcohol for the first time at autumn tasting

Published:  17 October, 2018

Tesco shone a spotlight on its growing list of low and no alcohol options at its tasting yesterday, giving further credence to moderation trends.

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Black Tower follows up healthy drinking trends with new 0.5% abv range

Published:  25 July, 2018

Black Tower is expanding its low alcohol offering in a bid to boost its appeal to health-conscious millennials at Christmas.

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Mousiness: What's the deal?

Published:  23 July, 2018

Mousiness is on the rise, and there’s confusion over the problem.

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Low alcohol wine still losing out to mocktails and beer

Published:  12 July, 2018

We know that consumers are more health conscious than ever before, with sustainably sourced avocado on toast becoming the zeitgeist for a generation which is also increasingly moderating its alcohol consumption.

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Call for greater clarity on low and no alcohol labelling reaches House of Commons

Published:  07 March, 2018

MPs are gathering in the House of Commons today to tackle the “confusing” labelling of low alcohol and alcohol-free drinks.

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How low can you go?

Published:  22 January, 2018

Low- or no-alcohol products are no longer resigned to Dry January. Jo Gilbert reports on how waistband- and hangover-friendly alternatives are fast becoming one of 2018’s top trends

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