From the moment visitors touch down at Lexington’s Blue Grass airport, they are confronted with stylised images of two of Kentucky’s most prominent industries. The local tourist board seems keener, funnily enough, to promote the state’s whiskies and horses than its other famous export. Compliant stooge that I am, I took in both pursuits over the course of a whistle-stop tour last month.
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It’s hard to overstate the impact that I Heart has had on the trajectory of Robin Copetsick’s business – formerly Copestick Murray and, as of January 1, Freixenet Copestick – and where it is today.
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Forgive me if the opening to this month’s piece seems a little self-indulgent, even self-congratulatory. It is not meant to be. It is just my personal example of the topic I want to highlight, one that should be a huge opportunity for the wine sector.
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Drawing on sparkling wine research carried out with Wines Direct, Harpers assesses the state of play
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Leading German brand Black Tower has announced it will be highlighting its low calorie range ahead of the festive season with a new neck collar campaign.
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Treasury Wine Estates (TWE) has launched a new Italian wine brand called Cavaliere d’Oro.
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Fever-Tree continues to gain ground in the UK and the US as the trend for premiumisation and healthy long drinks continues worldwide.
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Rhône Valley producer Maison Gabriel Meffre is looking to expand its presence in the UK on-trade, growing on the success of its La Châsse brand in Sainsbury’s and Asda.
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Spain’s Zamora Company has teamed up with independent distributor Indie Brands to launch its recently acquired premium sangria into the UK market.
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Following Paul Schaafsma’s brief tenure as chief executive of Broadland Wineries, new senior brand manager Liz Cobbold is now joining the team to drive the branded portfolio which accounts 50% of sales
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Treasury Wine Estates (TWE) is embroiled in yet another legal challenge, this time against a label which it claims intentionally riffs off the look and feel of one of its flagship Australian brands.
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Top New Zealand winery Villa Maria has a new CEO.
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Packed out sherry and port stands at Gonzalez Byass UK’s tasting yesterday showed there is strength in the traditional fortified category, with Quinta do Noval and flagship Tio Pepe brand drawing crowds.
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During November and December last year, a skiing inspired pop-up appeared on London’s Southbank near the Festival Hall. Close to the skate boarders and overlooking the river Thames, Jimmy’s Lodge featured an outside bar and grill, inside restaurant and three heated Private Dining Igloos (or Snow Globes) for 6-10 people.
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Brand heavyweight Martini has outlined plans to put its stamp on premium Prosecco. Jo Gilbert reports
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UK-based Broadland Wineries has revealed that it has plans to build a bottling plant in the States, to further grow the expanding international side of its business in tandem with its domestic operation.
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The impact of digitisation is so powerful that most marketers and brand designers are only just grasping the need for a more holistic approach, writes James Harmer of Touch design and innovation agency
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