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Accolade Wines launches first Echo Falls Prosecco - ProsEcho Falls

Published:  25 September, 2018

Accolade Wines has taken its Echo Falls brand into the Prosecco sector for the first time with the launch of ProsEcho Falls.

The new variant will launch in late October with an 11% ABV and a RRP of £10 for its 75cl bottle. It will also launch a mini (20cl) into the market.

Echo Falls wine drinkers as defined by Accolade are “newbies” and are loyal with a high likelihood to re-purchase and trust the brand. It said the average Echo Falls shopper spends £49.18 on prosecco, buying it six times a year.

“The prosecco market is now worth £617 million annually to the UK off-trade, with 4.5% growth year-on-year and 81.6% of this growth has been incremental to the wine category,” said brand manager Laurence Hinton.

Prosecco had been successful at attracting new shoppers to the category but with the fizz penetration at only 32.8% of the population, there was still plenty of room for growth, he added.

ProsEcho Falls can be drunk by itself or mixed with Echo Falls Summer Berries flavoured Vodka for a cocktail.

The launch is the latest in an array of activity for the brand over the last 12 months, including Echo Falls Summer Berries flavoured vodka, Festi Falls wine on tap and sponsorship of ITV2’s TV show, Love Island.

The launch will be supported in the on-trade with branded ProsEcho Falls sippers and unique serves for Christmas and through the year.