Sparkling diversifies: consumers drift away from Champagne

Global wine consumption is on a downward spiral thanks to a perfect storm of negative influences, from economic factors and health concerns to the moderate drinking trend and changing consumption patterns across occasions. According to the IWSR’s 2024 report, What’s Driving Wine’s Structural Decline, per capita consumption of wine in the UK peaked in 2009 and has been in decline since, “except for a small temporary boost during Covid. On a per-adult basis, the UK now drinks about 14% less wine than it did in 2000.”