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TWE appoints Michelle Brampton as commercial director UK and Ireland

Published:  21 August, 2018

Treasury Wine Estates (TWE) has promoted Michelle Brampton to the newly created role of commercial director - UK and Ireland.

She will be responsible for leading the TWE UK and Ireland sales team and will report to Tom King, managing director – Europe.

Brampton has worked for TWE for 16 years and has held a variety of roles, with the most recent being chief financial officer – Europe and SEAMEA. She has previously held senior roles leading strategy, category & insights as part of the UK and Ireland sales team and commercial finance.

“Given the importance of the UK market to TWE, our ambition here and the changing nature of trading landscape, it was clear to me that we needed a strong leader to give the necessary focus to the UK,” said King.

“Michelle’s combination of strong leadership skills, strategic mindset and commercial capability will enable her to lead the team to continue to drive growth across our UK and Ireland business.”

Brampton said: “It’s an exciting opportunity for me to lead the UK&I sales team. The changes across the UK trading environment in the last year have meant that we have had to respond quickly to the needs of our customers. I am confident we can continue to do this and work with them to grow our businesses and be the wine partner of choice in the category.”