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Why TWE started over in China

Published:  05 September, 2019

Treasury Wine Estates (TWE), the Australian owner of leading brand Penfolds, has shed some light on why it decided to call time on its distributor in China – and why setting up on its own steam has been key to growth in the country.

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TWE sets sights on being “part of the fabric of China”

Published:  15 August, 2019

Treasury Wine Estates’ chief executive Michael Clarke revealed the company’s ambitious plans for China yesterday.

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Profits up at TWE as premiumisation drive pays off

Published:  15 August, 2019

Profits at Treasury Wine Estates leapt 16% over the last year, driven by the group’s focus on premiumisation.

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TWE launches Squealing Pig in the UK

Published:  09 July, 2019

Treasury Wine Estates has launched a new wine brand into the UK market. Named Squealing Pig, it is the producer’s first multi-country-of-origin wine brand to be on sale here.

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WSTA beefs up global expertise with Brampton appointment

Published:  14 May, 2019

Michelle Brampton, managing director for Europe at Treasury Wine Estates (TWE) has joined the board of the Wine and Spirit Trade Association.

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Blossom Hill aims to inject growth into wine category with sparkling gin

Published:  19 March, 2019

Treasury Wine Estates (TWE) has revealed the UK launch of Blossom Hill Gin Fizz in a “ground-breaking move set to inject crucial innovation and growth into the wine category”.

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TWE brings brand that celebrates trailblazing women to the UK

Published:  20 February, 2019

Treasury Wine Estate (TWE) has brought its Embrazen brand to the UK as part of its strategy to attract 18-35-year-olds to the wine category. 

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TWE hires Tony Watson as commercial director for UK and Ireland

Published:  30 January, 2019

Treasury Wine Estates (TWE) has appointed Tony Watson as commercial director for the UK and Ireland. It follows the promotion of Michelle Brampton to managing director, Europe in November.

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New Benevolent chair Michael Saunders calls for ‘more regular donations’

Published:  14 January, 2019

Michael Saunders, chief executive officer of Bibendum PLB and new head of The Benevolent, has called on ‘more regular donations’ from members of the industry.

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TWE appoints Brampton as MD Europe as King takes new position in Asia

Published:  18 October, 2018

Treasury Wine Estates (TWE) has promoted Michelle Brampton to managing director, Europe.

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Broadland boosts sales team

Published:  02 October, 2018

Broadland Wineries has appointed Matthew Vowles as national account manager.

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TWE rolls out AR app across trio of brands

Published:  28 September, 2018

Treasury Wine Estates (TWE) has expanded its Augmented Reality (AR) technology in the UK to Lindeman’s Bin, Wolf Blass Yellow Label and Matua using Living Wine Labels.

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Treasury Wine Estates introduces Cavaliere d’Oro

Published:  21 September, 2018

Treasury Wine Estates (TWE) has launched a new Italian wine brand called Cavaliere d’Oro.

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Smart packaging: wine gets clever

Published:  21 August, 2018

With so much attention to detail going into what’s inside the bottle, marketing and packaging innovation can sometimes be seen as an afterthought in the wine industry. But as new and more inventive technologies appear on the horizon, companies are now showing that smart packaging can be a vital tool in the ongoing battle of engaging consumers and decoding shopping habits. 

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TWE appoints Michelle Brampton as commercial director UK and Ireland

Published:  21 August, 2018

Treasury Wine Estates (TWE) has promoted Michelle Brampton to the newly created role of commercial director - UK and Ireland.

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TWE reveals spirits, Champagne and Napa Valley launches for Penfolds

Published:  03 July, 2018

Treasury Wine Estates (TWE) has announced key future launches for its premium Penfolds portfolio including a spirits range, Champagne and wine from the Napa Valley 2018 vintage.

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Companies continue to look to Provence for bankable rosé styles

Published:  08 March, 2018

The popularity of drier, paler styles of rosé show no signs of slowing as they inch further and further into the mainstream, with Blossom Hill becoming the latest company to latch onto this consumer-friendly style.

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Are you being served by AI?

Published:  23 February, 2018

Jo Gilbert tracks how artificial intelligence is emerging from the shadows, along with augmented reality, to become the ultimate interactive collaborator

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TWE declares war on Rush Rich and other ‘copycat operators’

Published:  16 February, 2018

Treasury Wine Estates (TWE) is embroiled in yet another legal challenge, this time against a label which it claims intentionally riffs off the look and feel of one of its flagship Australian brands.

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Sir George Fistonich steps down as Villa Maria CEO after 55 years

Published:  14 February, 2018

Top New Zealand winery Villa Maria has a new CEO.

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