Treasury Wine Estates (TWE), the Australian owner of leading brand Penfolds, has shed some light on why it decided to call time on its distributor in China – and why setting up on its own steam has been key to growth in the country.
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Treasury Wine Estates’ chief executive Michael Clarke revealed the company’s ambitious plans for China yesterday.
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Profits at Treasury Wine Estates leapt 16% over the last year, driven by the group’s focus on premiumisation.
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Treasury Wine Estates has launched a new wine brand into the UK market. Named Squealing Pig, it is the producer’s first multi-country-of-origin wine brand to be on sale here.
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Michelle Brampton, managing director for Europe at Treasury Wine Estates (TWE) has joined the board of the Wine and Spirit Trade Association.
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Treasury Wine Estates (TWE) has revealed the UK launch of Blossom Hill Gin Fizz in a “ground-breaking move set to inject crucial innovation and growth into the wine category”.
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Treasury Wine Estate (TWE) has brought its Embrazen brand to the UK as part of its strategy to attract 18-35-year-olds to the wine category.
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Treasury Wine Estates (TWE) has appointed Tony Watson as commercial director for the UK and Ireland. It follows the promotion of Michelle Brampton to managing director, Europe in November.
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Michael Saunders, chief executive officer of Bibendum PLB and new head of The Benevolent, has called on ‘more regular donations’ from members of the industry.
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Treasury Wine Estates (TWE) has promoted Michelle Brampton to managing director, Europe.
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Broadland Wineries has appointed Matthew Vowles as national account manager.
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Treasury Wine Estates (TWE) has expanded its Augmented Reality (AR) technology in the UK to Lindeman’s Bin, Wolf Blass Yellow Label and Matua using Living Wine Labels.
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Treasury Wine Estates (TWE) has launched a new Italian wine brand called Cavaliere d’Oro.
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With so much attention to detail going into what’s inside the bottle, marketing and packaging innovation can sometimes be seen as an afterthought in the wine industry. But as new and more inventive technologies appear on the horizon, companies are now showing that smart packaging can be a vital tool in the ongoing battle of engaging consumers and decoding shopping habits.
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Treasury Wine Estates (TWE) has promoted Michelle Brampton to the newly created role of commercial director - UK and Ireland.
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Treasury Wine Estates (TWE) has announced key future launches for its premium Penfolds portfolio including a spirits range, Champagne and wine from the Napa Valley 2018 vintage.
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The popularity of drier, paler styles of rosé show no signs of slowing as they inch further and further into the mainstream, with Blossom Hill becoming the latest company to latch onto this consumer-friendly style.
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Jo Gilbert tracks how artificial intelligence is emerging from the shadows, along with augmented reality, to become the ultimate interactive collaborator
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Treasury Wine Estates (TWE) is embroiled in yet another legal challenge, this time against a label which it claims intentionally riffs off the look and feel of one of its flagship Australian brands.
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Top New Zealand winery Villa Maria has a new CEO.
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