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London’s K Bar taps into trend of serving wine by the glass

Published:  13 August, 2018

Kensington Hotel’s The K Bar and Town House restaurant has begun selling its entire wine list by the glass.

The move to offer 175ml and 125ml servings had been introduced to enable guests to sample a wide variety of wines without needing to buy a whole bottle, said the hotel’s MW Anne McHale, adding the move made the business one of the only bars and restaurants to offer its entire list by the glass.

“I am delighted to be able to offer guests at both The K Bar and Town House this unique opportunity to sample such a varied range of fine wines by the glass. It gives our guests the chance to experiment with different top-quality wines to match every dish in their meal,” she said.

Earlier this year, Wine Intelligence UK's 2018 trends report found that consumers were still looking for quality on-trade wine and willing to pay for it.

It suggested smaller sizes were increasing in appeal with restaurants offering a wide range of wines by the glass to encourage experimentation and support sales of higher priced wine with consumers spending relatively more, but for smaller serve sizes.

Reds, including Rioja Gran Reserva, ‘Solar’, Bodegas Amézola de la Mora 2010 (Rioja, Spain - £22/175ml); and Château Lynch-Bages, 5ème Cru Classé, Pauillac 2008 (Bordeaux, France - £45/175ml) are being sold alongside fine whites such as Chardonnay, David Ramey, Sonoma Coast 2013 (California, USA - £23/175ml); and Château Fieuzal Blanc, Grand Cru Classé de Graves, Pessac-Léognan 2009 (Bordeaux, France - £27/175ml).

The wine bar also recently introduced a ‘Fine, Rare and Esoteric’ section offering older vintages in limited quantities on a small, rotating list.