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Greenall’s puts spotlight on heritage with new campaign and RTD redesign

Published:  10 August, 2018

Greenall’s is pushing its core and RTD ranges with a global creative campaign to showcase the craftsmanship that goes into making its gin.

The global activity, which kicks off in the UK next month and is currently rolling out in the US through in-store media and POS material, will feature a ‘Made Hand 2 Hand’ strapline to champion the handcrafted techniques and production processes used in the making of its range, said the brand.

Greenall’s master distiller Joanne Moore, distiller Clive McGrath, (pictured) and botanical master Jason Prescott from G&J Greenall’s Distillery in Cheshire, England will also be featured as part of the creative.

The move comes as Greenall’s unveils new packaging across its five-strong RTD range - The Perfect Mix collection.

The redesign aims to highlight the handmade process by featuring individual illustrations of the key ingredients within the products, said Greenall’s. 

The new look Greenall’s Gin & Tonic, Gin & Diet Tonic, Gin & Sicilian Lemon, Gin & Pink Grapefruit, and Wild Berry Gin & Tonic, will go on sale in supermarkets nationwide from September 2018. 

First created in 1761, Greenall’s was the result of its founder’s vision to make the first quality crafted gin, said Rob Curteis, international marketing director of Greenall’s Gin at brand owner Quintessential Brands. 

“All of us at Greenall’s are extremely proud of this heritage and work hard to maintain the high standards set all those years ago to ensure the brand continues to be the benchmark for quality London Dry Gin,” he said.

Gin accounts for 71% of total RTS drinks sales in the UK [Source: IRI Marketplace: 52 w/e 20  May 2018 – Spirits].