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Braille innovation

Published:  23 July, 2008

A group of producers in Worcester, South Africa, is to put Braille engravings on their wine bottles.

Worcester is the largest resource centre in Africa for the blind and deaf, and this gave Worcester Winelands Association (WWA) marketing manager Bridget Zietkiewicz the idea of incorporating this into a new publicity campaign.

She told Harpers: Having been a jewellery designer and manufacturer for 25 years, I thought there may be a possibility of putting Braille into the glass moulds.'

100% Worcester, South Africa' will be marked in Braille on each of the 400,000 bottles released this year. For every bottle sold, 25 cents will go direct to the Institute of the Blind and Pioneer Printers (a publishing house committed to helping the blind).

The wines will be introduced to the UK at the Mega Tasting at Billingsgate on 11-12 October.