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Bordeaux and Adelaide join forces to launch high-end business course

Published:  30 May, 2018

Bordeaux and Adelaide have joined forces to launch a high-end business course spanning two continents.

The 10-day course, which is targeted at industry professionals, will give participants access to some of the leading minds in Adelaide, Australia, and Bordeaux, France.

It will take place in Adelaide and Bordeaux, with five days spend in each region, where students will be given exclusive access to vineyard tours and masterclasses led by chief winemakers.

Alongside this, a tailored academic program will cover subjects such as research and development, global market insights, wine marketing, and consumer behaviour.

Launched at the Vinexpo in Hong Kong this week, the course is the result of a collaboration between the University of Adelaide and the Kedge Wine and Spirits Academy in Bordeaux.

The “unique and immersive program” had been designed to allow people from all over the world to learn from the experiences of experts from two of the world’s greatest wine regions, said Marni Ladd, wine business program director, University of Adelaide.

“Participants will learn from the best academics and business leaders not just about the science of wine, but also about future challenges in the wine business,” he added.

While France and Australia’s winemaking histories and experiences were different, they were “very complimentary”, said Kedge director, Jacques-Olivier Pesme.

“As such, the experiences, practices, and technologies of these two regions provide different perspectives which are among the most successful ones in the world of wine,” he said, adding the polarity was what make the program so unique and a “truly holistic learning experience”.

The initiative follows Adelaide, which is within an hour’s drive of globally renowned regions Barossa, McLaren Vale and Adelaide Hills, joining Bordeaux as a Great Wine Capital in 2016.