Sparkling wine brand Gigglewater has partnered with The British National Film Academy.
The partnership, which includes sponsorship of the Best Newcomer Category at the National Film Awards, includes Gigglewater Prosecco DOC Treviso served on the ceremony tables, its Secco cans in goodie bags, main stage branding on the night, branding in the National Film Awards magazine and editorial features across a variety of London publications in the lead up to the awards.
The sponsorship would give Gigglewater “great exposure” with its target audience, both in the UK and globally, said founder Catherine Monahan.
“This is a metaphoric sponsorship of sorts - Gigglewater is a newcomer to the drinks industry and this sponsorship is celebrating a newcomer to an important category in film,” she said.
What had really appealed to Gigglewater about the sponsorship was that the public had the opportunity to vote in all of the 18 categories at the National Film Awards UK, added Monahan.
“This year a record 2.4 million people shared their nominations and we are looking forward to introducing the Gigglewater brand to as many of them as possible.”
The awards ceremony will take place in London on 28th March, with highlights being syndicated across all major global territories and shown on SKY TV.
The Gigglewater brand comprises a number of global sparkling products, as well as craft beer and spirits.