Dragon backs new sugar-free wine range

By Jo Gilbert

Published: 27 November, 2017

Investors have backed the healthy drinking trend by ploughing funds into a range of new Italian wines which are tipped to be completely sugar and carb free.

SlimLine Wines has reportedly secured a £1million backing from Hamilton Bradshaw Capital Partners (HBCP), which was cofounded by Adrian Bradshaw and James Caan of BBC’s Dragon’s Den fame.

The EU accredited portfolio is due to launch soon in the UK, with a range of four wine retailing for between £8.99 and £10.99.

The company reports their wines contain just over half the calories of an average bottle of wine (373 compared to 700 in the Super Sparkling) and zero grams of sugar versus the 24g found in most sparkling wines.

SlimLine Wine has been in development for the past two years, and is now gearing up to launch the first shipment of 400,000 bottles from its vineyard in Piedmont.

SlimLine Wine founder, Paul Gidle, said there is a “huge and currently untapped opportunity” within the wine category for low calorie and sugar-free products across a range of audience profiles.

Consumers are actively seeking out “products that have zero sugar and zero carbs but that don’t compromise on taste or, within the wine category specifically, ABV strength,” he said.

“SlimLine Wine is the first only true full-range of Zero Sugar, Zero Carbs wine and in being so is a totally new opportunity for the wine market and wine consumers as a whole”.

Investor James Caan, is known more widely for his role in the BBC Dragon’s Den where hopefuls look for mentoring and financial investment to help their products succeed in their chosen marketplaces.

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