Majestic to base wine range on consumer feedback

By Lisa Riley

Published: 04 October, 2017

Majestic has relaunched its website with a feature that gives consumers the option to rate the wines they buy, in turn helping to shape the retailer’s wine portfolio.

Designed to offer consumers a more interactive experience, the relaunched site offers customers the opportunity to leave ‘buy it again’ ratings on all wines, with poor performing options being delisted from Majestic’s menu.

Going live today (Wednesday 4 October, 2017), the site had been relaunched in response to customer demand for a “slicker, faster and more interactive website”, said the retailer.

We wanted to take their feedback and make them the central focus of the new website - they will become the ultimate decision makers with enormous influence over which wines we stock and which we don’t,” said Natalie Th’ng, head of dotcom development.

Other new features include the ability for customers to buy tickets for wine tasting events at local stores and a live newsfeed from each branch, with stores in complete control over what they communicate and the events they hold.

This revamp follows the launch of the Majestic Franchise-Lite scheme last month.

Printer friendly version