London's first 24-hour restaurant the Duck & Waffle will be aimed at bankers who work unsocial hours, the art community of Shoreditch and people wanting quality food after a night on the town.
Owners Samba Brands says it wanted to provide a somewhere to go for people in a "city that never sleeps", which has not been done before on this scale in London.
The restaurant will offer breakfast, brunch, lunch, dinner and late night menus with food inspired by broad European and British influences.
The round the clock bar is to be integrated with the diners, as a "beverage theatre" rather than a traditional separate area.
Drew Peterson, corporate beverage director Sushi Samba and Sugarcane Brands, says: "The minute you walk in it will showcase all the art and skills of the staff so you will be able to see all the ingredients that go into the food and artisanal cocktails.
"Being such an international city we want to offer something new that hasn't been done before. We hope it will be the start of something special and become an integral part of the community," he adds.
Daniel Doherty, who was previously at the Old Brewery at the Royal Naval College in Greenwich; the Empress in Victoria Park; and Roux Fine Dining in the City, will head up the kitchen.
Menus will evolve throughout the day, kicking off with breakfast from 6am-11am, encompassing dishes such as foie gras, all-day breakfast and Duck & Waffle with fried duck egg and mustard maple syrup.
The all-day menu will be served from 11am-2am and from 2am-6am the restaurant will offer a late-night menu, featuring, among other dishes, roasted Galloway veal marrow bones, with ox cheek marmalade, pickled girolles and parsley.
Samba Brands Management also operates Sushisamba, which will open in July in the Heron Tower, while Duck & Waffle will open in August.