The latest product news in the 25 August issue

Published: 18 January, 2007

POP-Art
A bright pink carrier has taken first prize in a competition to design a six-pack holder for 20cl bottles of POP, from Champagne house Vranken Pommery Monopole.
The Pommery POP-Art competition was run in conjunction with the Royal College of Art (RCA). First-year textile student Susanne Happle beat 30 of her classmates to come up with the winning design, which features a detachable lower section and six straw-holders.
Vranken Pommery Monopole's UK manager Sara Hicks, who was one of the judges, says: The standard of work was exceptional, and it was such a closely fought competition, but Susanne's fun and funky carrier was our first choice. It is fashionable and functional, and perfectly capture's POP's spirit.'

Dual-pronged attack

Languedoc-Roussillon specialist Bessire has a new range of Vins de Pays d'Oc wines, entitled Rserve de la Redonnire.

The range, which the company says was created to seduce younger wine drinkers and consumers who are discovering French wines', comprises a 2005 Chardonnay and 2005 Merlot. Both will retail at around 3.99.

Bessiere's export manager Xavier Renerre says: We have selected affordable and easy-to-drink single varietal Vins de Pays d'Oc, and given them easy-to-read, modern wine labels with the emphasis on the grape variety - exactly what British consumers are looking for when purchasing everyday drinking wine.'

Power of eight

Burgundy-based Patriarche Pre et Fils has launched a range of Vin de Pays wines, all sourced from the Languedoc.

The range consists of eight varietals, including a Sauvignon Blanc, Viognier, Pinot Noir and Syrah. The wines, which are all bottled under screwcap, are aimed at the on-trade, but will also be available across the off-trade, priced at 4.99.

The range was created in consultation with Patriarche's UK subsidiary, Patriarche Wine Agencies (PWA), and PWA's general manager Keith Isaac MW says: The main requirements were: a good selection of high-quality wines at reasonable prices; clear, attractive packaging; and a screwcap closure. The response so far has been extremely positive.'

For more information, call 020 7381 4016, or email sales@patriarchewines.com

Picnic bar

Champagne house Ruinart has launched a deluxe picnic hamper complete with a 75cl bottle of Ruinart Blanc de Blancs, four Ruinart Champagne glasses, a table runner made of cotton linen and a box for delicacies', all wrapped in an instantly recognisable and large grosgrain bow in

pale green and chocolate brown'.

Retailing at 150, the hamper is available from Fortnum & Mason, Harrods, Selfridges, and selected independent wine merchants.

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