Armit launches #LoveLeVolte Week

By Mathew Lyons

Published: 23 October, 2015

Fine-wine merchant Armit Wines is launching its inaugural "Love Le Volte" promotion next week.

Le Volte dell'Ornellaia is a blend of Merlot, Sangiovese and Cabernet Sauvignon from Tuscany's Ornellaia winery.

Restaurants across the UK will be serving Le Volte 2013 by the glass throughout the week.

Armit will be hosting an interactive map on its website to direct customers to participating restaurants.

Consumers can win a magnum of Le Volte 2013 by posting a picture of themselves drinking a glass of Le Volte on Twitter, Facebook or Instagram. The hashtag to use for the campaign is #LoveLeVolte.

The promotion will run from October 26 to 31.

The campaign is a joint effort between Armit and Tenuta dell'Ornellaia, the producers of Le Volte.

Le Volte 2013

For more information, visit: www.armitwines.co.uk/offers/love-levolte which will be going live over the weekend.

The Ornellaia winery is owned by the Frescobaldi family of Florence.

It was founded in 1981 on the Tuscan coast overlooking the Tyrrhenian sea. It now has 97 ha of vineyards, with Cabernet Sauvignon and Merlot accounting for 38 ha each.

Ornellaia's wines are distributed in some 60 countries. Some 70% of the winery's production goes for export.

Based in Notting Hill, Armit Wines was founded in 1988 by former Corney & Barrow managing director John Armit.