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Dublin City Gin aims to replicate Irish success across the UK

Published:  12 October, 2016

The team behind the award-winning Dublin City Gin are targeting the UK market just months after launch.

"Even though the British gin market is highly competitive right now, we're confident that we can carry our successes in Ireland with us across the pond," Stephen Glennon, director, Dublin City Gin said.

Glennon has relocated to London to help drive the product's growth.

"Considering the wealth of gin choices from all over the world that are available in Britain, Irish gin is surprisingly under-represented," he said. "We aim to do something about that."

Dublin City Gin, which launched in January this year, took home four awards from the Blas na hEireann Irish Food Awards last week: best white spirit, best in Dublin, best in Leinster and best start-up.

Blas na hEireann is the biggest competition for quality Irish produce in either Northern Ireland or the Republic of Ireland and this year featured over 2,500 products.

Post-Brexit turmoil in the currency markets is proving an additional challenge, but it is one Glennon is confident Dublin City can overcome.

"Uncertainty over the exchange rate situation is weighing on peoples' minds," he said. "But there has still been plenty of interest in Dublin City Gin from UK consumers and traders."

Dublin City Gin was self-financed by founders Glennon and Ciaran Reilly. Botanicals used in the gin include fresh Dublin rhubarb and grapefruit to provide a distinctive zesty edge alongside the smoother juniper flavours.

Alongside establishing Dublin City as the premier Irish gin in the UK and German markets, the team plans to launch a craft distillery and pub in Dublin city centre.