Moët expands festive gift service into on-trade

By Mathew Lyons

Published: 22 November, 2016

Champagne house Moët & Chandon is set to expand its personalised gift service into the on-trade this Christmas.

The service launched for the first time last year with personalisation stations at Selfridges stores in London, Birmingham and Manchester.

Selfridges remains the exclusive retail partner for the offer.

Shoppers visiting the stores can create their very own front label for the Mini Moët Impérial Blanc (RRP £19.99) and Rosé (RRP £19.99) cuvées by uploading an image of their choice. They can also add personal messages to the gift wrap through a bespoke in-store wrapping facility.

On-trade venues which are partnering with Moët this year include Quaglino's, Madison, Skylon, Bluebird and 100 Wardour Street in London.

The service will be available to the venues for private and corporate events. Customers will be able to upload images to the Moët website from the participating restaurants and bars, with bespoke labels delivered to the venues for either 20cl or 75cl bottles of Moët Impérial Blanc and Rosé.

Julie Nollet, marketing and communications director at Moët Hennessy UK, said: "Celebration and generosity are at the heart of Moët & Chandon and our personalisation service gives us the opportunity to spread this message during the festive period.

"The personalised bottles add a playful element to enhance those special Moët moments, whether gifting or raising a glass.

"We're excited about taking personalisation into the on-trade for 2016 and look forward to seeing the response from our customers and consumers."

The service is also available to consumers through uk.moet.com.

Printer friendly version